About Helen Yu

Entertainment lawyer Helen Yu is first and foremost an advocate of artists, songwriters, producers, and other creatives in the entertainment industry. She's consciously chosen to counsel her clients on ways of protecting their interests in the merger of "art & commerce;" otherwise known as the entertainment business.

Born and raised in Los Angeles, Helen started life as a musician at the age of 5 (keyboards), played in bands and recorded her first record in high school at Westlake Studios. From there, she made it her mission to learn as much about the "music business" as possible, landing an internship in her early teens at Enigma Records, a tastemaker label whose releases included punk rock, alternative, metal, and new wave records.

Decades later, Helen is acknowledged by her clients and peers as an authority on entertainment business strategies with the instinctual ability of navigating the intricacies of artistic careers in the rapidly changing landscape of the 21st Century. As recorded music and records are no longer the primary means of a performer's revenue, her focus now includes brand marketing & strategy, new technologies including developing apps, endorsements, global copyright and music publishing, licensing, and merchandising. She's described by friends & clients as fiercely loyal, the "rock" they need, the "smartest" chick they know, their "confidant," and of course, an "iron first in a velvet glove."

Helen's comprehensive and diverse clients include some of today's most successful songwriters, musicians, and producers with platinum albums and Billboard #1's among their credits. She has done deals for superstars such as Wade Robson (director, choreographer, So You Think You Can Dance, music producer for Britney Spears, Justin Timberlake); David Guetta, Laidback Luke, Members of the Black Eyed Peas, Paul Oakenfold, Grammy nominated producers, Printz Board, Keith Harris, George Pajon, Audiobot (LMFAO's Billboard chart topping producer), DJ Mustard (Tyga's "Rack City"), marquee hip hop artists, YG and Ty$, metal legend Dave Lombardo of Slayer, as well as iconic music legends such as Earth Wind & Fire's Verdine White, Joan Sebastian (Mexican superstar), R&B legend Solomon Burke; Motown hit maker Lamont Dozier of Holland-Dozier-Holland; The Estate of Marc Bolan and T. Rex (U.K.'s Glam Rock originator), music composition production team The Transcenders (composers of CW's Gossip Girl) to Gary Richards, founder of the HARD Music Festival brand and Nitrus Recordsójust to name a few. Helen's ever progressive vision includes acting as counsel for Edward "E-Dub" Rios and "Khool Aid" (formerly of PWR 106), in the creation of Radio Syndicate, Inc. and Silent Giant Entertainment, whose media holdings include national radio syndication, episodic television, a record company, production of feature films, along with a marketing company targeted at the largest growing population in the United States; English speaking American Latinos.

Helen, whose personal passions include a love of contemporary fine art, conceptualized and began producing a behind the scenes documentary for world renowned video artist, Doug Aitken (a childhood friend whom she credits with turning her on to music history at age 12 by asking her to watch a video of a music festival in upstate New York called "Woodstock") with his 2007 video art piece entitled "Sleepwalkers" for the Museum of Modern Art (MOMA New York). She also produced a documentary about songwriting icon, Lamont Dozier, which included on-camera interviews with the world's all-time best songwriters - Elton John, Diane Warren, Baby Face, Glen Ballard, and Pete Waterman.

Helen is also the Managing Member of North Hudson Music, LLC, a boutique and selective music publishing administration company, assisting songwriters in collecting music publishing royalties for their musical works through all territories of the world. North Hudson Music copyrights include hit songs of the Black Eyed Peas, Armand Van Helden, Justin Timberlake, Estelle, Mary J. Blige, Busta Rhymes, Christina Milan, Britney Spears, Janet Jackson, N-Dubz, will.i.am, Fergie, P. Diddy, The Pussycat Dolls, Junior Mafia, and many others.

As a Los Angeles native, Helen has been a part of the entertainment business for virtually her whole life. While in college at Cal State Northridge, she began promoting live shows locally.

Helen received a Bachelor's of Arts degree in Speech Communication and attended law school at Whittier College graduating with honors. Shortly thereafter, she began working at the music firm of Cohen and Cohen, and was mentored by trailblazing entertainment lawyer Martin (Mutt) Cohen, followed by corporate stints in-house at Virgin Records and the Sony Pictures Entertainment Group. In the late 90's, she launched her own company and is now principal at the Century City based Yu Leseberg, A Prof. Law Corporation.
About Helen Yu
Helen on her first internship in the music industry at Enigma Records:

"I wasn't old enough to have a driver's license when I started interning at Enigma. My mom would drop me off after school. It was an awesome place to learn. It was the mid 80's, way before anyone had heard the words "dot.com." Enigma's offices were in a huge one room warehouse building. Basically each department was just a desk with a phone..... the sales dept, radio promotion, marketing, royalties, etc... you could go from desk to desk and soak it all in. Wes Hein, one of the owners, would ride his skateboard around the office. They had their own distribution through Greenworld and that was the first time I had ever heard the word "distribution" relating to records. It was a great place. Enigma was releasing some of coolest records of the time - Berlin, The Untouchables, Fear, Channel 3, TSOL, Lizzie Borden, Stryper, Slayer and Night of the Living Dead soundtrack."

Helen on booking shows as a college student at Cal State Northridge:

"I loved booking shows in college. My forte was selecting all the best up and coming bands. As a student, the University provided a fairly good size budget to me, and I could buy talent and promote shows at their venues. I booked talent from all the agencies, William Morris, CAA, ICM, Triad, etc.... and I negotiated the deals as well. I was industrious even back then. I remember setting up a meeting with Paul Tollet (now of Goldenvoice and Coachella fame) circa 1989 (almost 25 years ago) to co-promote shows with him utilizing the venues I had access to on campus. At the same time, I was interning at Avalon Attractions, Los Angeles' top live promoter, who brought all the top acts to LA including, the Rolling Stones, The Who, The Clash, and other legends. It was a ton of fun."
Helen Yu