The Power of Dance Mixes to Drive Chart Hits


Mariah Carey's long-awaited single "Triumphant (Get 'Em)" featuring Rick Ross and Meek Mill hit #1 on the Billboard Dance Club Play charts (October 23rd). This single was injected with an irresistible club-banging energy by Dutch DJ producer Laidback Luke making his kinetic dance version of the song certified as Mariah's 16th #1 Dance Hit. 

As DJs and mixers are moving from behind the board and into the spotlight, Laidback Luke has become one of his genre's most visible practitioners. 

"Triumphant (Get Em)" extends a celebrated string of hit mixes that includes tracks for artists including Madonna ("Turn on the Radio,"), Steve Aoki & Lil Jon ("Emergency"), Rita Ohra, Subfocus, Tiesto and others. 

For younger audiences, more accustomed to hearing music through a variety of mediums - YouTube, social media, and peer-to-peer sharing - creating an ideal environment for the dance music experience can propel a song into the listener's consciousness.

With his epic "Super You & Me Events," Laidback Luke, who was born in Manila and raised in the Netherlands, has thrown massive parties in locales including Ibiza, Amsterdam, London, Los Angeles, New York, Miami, Las Vegas and Seattle, where he invites dance music superstars like Chocolate Puma, Afrojack and Calvin Harris as special guests. His "Speak Up" bus tour reached over 125,000 fans, with whom he has communicated in over 100,000 tweets. (A new tour is planned for 2013). 


In 2004, Laidback Luke founded Mixmash Records as a vehicle for his own releases. Eight years later, A-list names such as Tiesto, A-trak, Steve Aoki, Steve Angello, Afrojack, Sidney Samson, Tocadisco, Avicii are all part of Mixmash's imposing catalog of 100+ releases. 

Laidback Luke is managed by well known veteran music manager Olga Heijns, principal of Unmanageable Artists B.V. based in the Netherlands. Olga is known for bringing the careers of several well known DJ's to the next level, including Laidback Luke. His legal counsel is Helen Yu of Yu Leseberg, based in Los Angeles, California. 

Helen notes the increasing influence of dance music on the pop charts.... "When thousands of people are transported by an extended remix in a club or festival setting, it underscores the communal experience the kids want. As Electronic Dance Music (EDM) continues its ever-expansive sphere, dance music is evolving into a dominant and increasingly mainstream force."