The Power of Dance Mixes to Drive Chart Hits

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Mariah Carey's long-awaited single "Triumphant (Get 'Em)" featuring Rick Ross and Meek Mill hit #1 on the Billboard Dance Club Play charts (October 23rd). This single was injected with an irresistible club-banging energy by Dutch DJ producer Laidback Luke making his kinetic dance version of the song certified as Mariah's 16th #1 Dance Hit. 

As DJs and mixers are moving from behind the board and into the spotlight, Laidback Luke has become one of his genre's most visible practitioners. 

"Triumphant (Get Em)" extends a celebrated string of hit mixes that includes tracks for artists including Madonna ("Turn on the Radio,"), Steve Aoki & Lil Jon ("Emergency"), Rita Ohra, Subfocus, Tiesto and others. 

For younger audiences, more accustomed to hearing music through a variety of mediums - YouTube, social media, and peer-to-peer sharing - creating an ideal environment for the dance music experience can propel a song into the listener's consciousness.

With his epic "Super You & Me Events," Laidback Luke, who was born in Manila and raised in the Netherlands, has thrown massive parties in locales including Ibiza, Amsterdam, London, Los Angeles, New York, Miami, Las Vegas and Seattle, where he invites dance music superstars like Chocolate Puma, Afrojack and Calvin Harris as special guests. His "Speak Up" bus tour reached over 125,000 fans, with whom he has communicated in over 100,000 tweets. (A new tour is planned for 2013). 

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In 2004, Laidback Luke founded Mixmash Records as a vehicle for his own releases. Eight years later, A-list names such as Tiesto, A-trak, Steve Aoki, Steve Angello, Afrojack, Sidney Samson, Tocadisco, Avicii are all part of Mixmash's imposing catalog of 100+ releases. 

Laidback Luke is managed by well known veteran music manager Olga Heijns, principal of Unmanageable Artists B.V. based in the Netherlands. Olga is known for bringing the careers of several well known DJ's to the next level, including Laidback Luke. His legal counsel is Helen Yu of Yu Leseberg, based in Los Angeles, California. 

Helen notes the increasing influence of dance music on the pop charts.... "When thousands of people are transported by an extended remix in a club or festival setting, it underscores the communal experience the kids want. As Electronic Dance Music (EDM) continues its ever-expansive sphere, dance music is evolving into a dominant and increasingly mainstream force."

Huge Congratulations to YG, TY$ & DJ Mustard!

YG and Ty$ are co-writers of the Billboard Hot 100 megahit, "Young & Wild & Free" an anthem of liberation & a flat out good time performed by Snoop Dogg & Wiz Khalifa featuring Bruno Mars. The song debuted #1 on iTunes in October 2011 & has been a consistent Billboard Top 10 (currently #7) on the Hot 100. 

"YG," is one of Los Angeles' premier rising hip hop superstars. He is currently on a nationwide tour with "Tyga," bringing his own brand of unique swag to the stage. YG continues to be a tastemaker of the new West Coast sound which is fast becoming a movement. YG was signed to Island Def Jam by well respected music exec, Max Gousse, who has been a supporter since the begining of YG's breakthrough radio hit in 2011 with "Toot It and Boot It." YG is managed by veteran managers Stampede (who also manage Snoop) & published by Rondor Music. His recent single "Snitches Ain't Shit" features Snoop, Nipsey Hussle & Tyga, and followed up with the release of equally edgy "I'm Good" which promises to be a radio fav!

"Ty$" is a much sought after Los Angeles based recording artist and producer, well versed in incorporating his own style of classic melodies and club banging beats. Ty$ says, "Snoop came up with the concept for Young, Wild & Free, which is based on a melody in 'Toot It and Boot It' which Snoop liked to sing to his kids. He was in the studio one night and created this new song, which has been blessing for both YG and I." Ty$ recently signed with Big Jon of EMI Music Publishing. 

DJ Mustard produced this year's mega chart topper "Rack City" by Tyga and audiences can't keep it off their tongues! DJ Mustard, a Los Angeles based producer is quickly making his mark as one of the best new producers in music today. Mustard notes, 'I met Tyga through YG. From there, I made a beat for Rack City on a Wednesday in 10 minutes. Sometimes you know its right especially when it feels right.' DJ Mustard also produced the 2 follow up singles for YG, "Snitches" and "I'm Good."

Helen Yu - "It's exciting to be working with this group of extremely talented artists, producers & writers. It's been a long time since we've seen a group of friends all from the West Coast (specifically LA), who are top notch level creatives such as YG, Ty$, DJ Mustard, Tygaand all their other friends, who are the nucleus of this new West Coast sound and movement. I'm really proud to be working with them."

Music Producer Kenny Oliver ("Audiobot") Making Music for Superbowl XLVI!

With Madonna’s show-stopping half time performance at the 2012 Super Bowl XLVI, which included the party rocking duo LMFAO joining the diva and, to the delight of billions of viewers, inserting “Sexy And I Know It” into her performance….it was quite a thrill for young producer, Kenny Oliver – known as “Audiobot” - who co-produced and wrote “Sexy And I Know It” with LMFAO (Audiobot’s first Billboard Hot 100 #1 song). 

“Sexy And I Know It” had several other Super Bowl plays, as the song was also used by iconic American candy M & M’s in a Super Bowl commercial where a red M & M shedded its shell, gyrating to the track in a prime spot.

Barely a year ago, Audiobot was working on his ProTools rig in his hometown of Riverside, CA, when his friend passed on a remix of LMFAO’s “Party Anthem” to “Redfoo” through Facebook.  From there, it’s been like a “speeding bullet” for Audiobot to music’s inner circle.   He also did the promo remix (which is being offered free for the first million downloads) of Madonna’s brand new single “Give Me All Your Luvin,” which she premiered at her Super Bowl halftime performance.

Audiobot has since co-produced and co-written additional tracks with LMFAO, totaling 5 on the current album.  He has also been working with will.i.am, the Black Eyed Peas front man, on his solo project, #willpower,  including co-producing and co-writing the first single, “T.H.E. (The Hardest Ever)” featuring guests Jennifer Lopez and Mick Jagger. 

Entertainment attorney, Helen Yu, Esq. who represents Audiobot says, “I love Audiobot’s story.  Truly a modern day testament to social networks on line ‘connecting’ people rather than disconnecting.  Kenny’s talent, drive and creative ability are clearly pointed at Kenny becoming one of music elite’s new hit making music producers.  With DJ culture quickly growing in the United States, the sky’s the limit for Audiobot.”  

Television audiences will also note Latin music superstar, Ricky Martin performing a bilingual version of “Sexy and I Know It” when guesting as a Spanish teacher on the hit television show “Glee.” 

A Million Pieces Are On A Roll

EMERGING POP/ROCK BAND CELEBRATE SELF-TITLED SCALLYWAG RECORDS EP RELEASE WITH BIG WIN AT MTVU's "THE FRESHMAN"

(Los Angeles, CA) - Emerging Pop/Rock act A MILLION PIECES are moving forward full-throttle. The Scallywag Records artist is celebrating the release of their self-titled debut EP, along with a big win at mtvU's "The Freshman," which will place their "Laserbeams" music video into rotation on the popular college broadband outlet effective May 30. The group's "Laserbeam" video was previously selected to premiere on MTV's LOGO Network as part of its NewNowNextPopLab.  A Million Pieces was produced by Jerrod "Skins" Bettis (original OneRepublic drummer) and is described by the band as "edgy pop music with an attitude."

A Million Pieces is Morgan Freed (lead vocals), Peter Vanderloos (guitarist), Ryan Brown (bass) and Stephen Soss (keyboards/assorted instruments) along with drummer Skins.

For more information, please visit facebook/A-Million-Pieces and twitter/ampmusicla.

  A Million Pieces backstage at The Key Club. Pictured L-R: front row, Maxi Maxi (hair & make-up artist); Middle row, Helen Yu, Esq.(Manager); Morgan Freed (lead singer); Jerrod "Skins" Bettis (producer); Stephen Ross (keyboards/assorted instruments); Peter Vanderloos (guitarist); Noel Zancanella (producer, friend of A Million Pieces) and Ryan Brown (bassist).

A Million Pieces backstage at The Key Club. Pictured L-R: front row, Maxi Maxi (hair & make-up artist); Middle row, Helen Yu, Esq.(Manager); Morgan Freed (lead singer); Jerrod "Skins" Bettis (producer); Stephen Ross (keyboards/assorted instruments); Peter Vanderloos (guitarist); Noel Zancanella (producer, friend of A Million Pieces) and Ryan Brown (bassist).



Printz Board Masterminds Music's Biggest Pop Show on Earth

  August 2010 issue of Keyboard Magazine

August 2010 issue of Keyboard Magazine

Los Angeles entertainment attorney Helen Yu has represented Board for over a decade. "Printz is a rare and amazing talent.  It's one of those things... the second I met him a decade ago, I just knew unquestionably that this guy had the talent and skill to go all the way."

See below to read the article in its entirety.

 

 

 

 

 


Featured in Keyboard Magazine, August 2010 issue. Visit www.keyboardmag.com for more.