Ty Dolla $ign & J. Cole Hit RIAA Gold With “Purple Emoji”

Gold Certification: May 1, 2020

Yu Leseberg and Helen Yu, Prof. Law Corp has been working with Ty Dolla $ign for a decade now. Today, May 1, 2020, we celebrate the gold certification from RIAA (Recording Industry Association of America) for his single, “Purple Emoji,” featuring J.Cole  

Helen Yu notes “I’m always amazed and proud of how many hit records he’s been able to garner.” Ty also worked with well-known street artist, Gregory Siff on the cover art for “Purple Emoji.” The Brooklyn born Los Angeles based creative has made a slew of polarizing works of art drawing inspiration from anything like the Black Lives Matter movement to Vans footwear. Siff’s work has been featured in the pages of The New York Times and W Magazine, among many others.

“Purple Emoji” debuted on May 20, 2019, yet the record’s ability to still gain recognition during this (awful and unfortunate) global pandemic, proves how much of an influence Ty has on his fans and the industry. In an interview with Beat 1’s Zane Lowe, Ty explained how “Purple Emoji” came into sonic fruition.

"I was at this studio called Jungle City in New York working on Yandhi with Kanye. And then just turns out Cole was in the room right next to me. When I saw him I was like bro I got something to play you," he said. "I’m like, 'Yo, I just did this one I thought would be crazy for both of us.' So he came in my room, I played it for him immediately and he did his verse in five minutes."

It’s that innate ability to recognize a hit when he hears one coupled with the dexterity of a song making mastermind that has set Ty apart from his peers, and has made his collaborations rise to the top.