Reservoir acquires catalogue of 2Pac producer-songwriter Big D Evans

by George Garner / May 14th 2024

Reservoir Media has announced the acquisition of the producer royalties and publishing catalogue of late hip-hop producer-songwriter Deon Evans, aka Big D Evans/Big D The Impossible. 

Evans worked on a host of iconic songs by 2Pac, including Brenda’s Got A Baby, and helped the late rapper’s estate release 1998’s diamond-selling Greatest Hits collection, which featured the unreleased, Evans-produced hit Changes. 2Pac's Greatest Hits is on three-times platinum sales of 911,756 in the UK, according to Official Charts Company data. 

Evans – who passed away in 2015 at the age of 45 – also produced 2Pac’s Ghetto Gospel, the lead single off the rapper's 2004 platinum-selling posthumous album, Loyal To The Game. Ghetto Gospel held the top spot on the Official U.K. Singles Chart for three weeks. It has sold 950,140 copies to date according to OCC data. 

Prior to working with 2Pac, Evans began his production career collaborating with rapper-producer Clever Jeff and Digital Underground. He also collaborated regularly with artists like Ne-Yo later in his career. 

Speaking about the acquisition, Helen Yu of Yu Leseberg, Evans’ long-time attorney and trustee, said: “Big D and 2Pac spent many hours together in the studio. The music they made captured the essence of a generation, igniting a movement that continues to shape the very fabric of hip hop. It is my profound privilege and honor to have been entrusted by Big D to safeguard his legacy, such a cherished 2Pac collaborator. Big D’s spirit resonates through his impact on music history. We are thrilled to have found the right partners in the Reservoir Media team and Donna Caseine, who we know will champion Big D’s music with integrity, ensuring its continued impact inspiring generations to come.”

Reservoir executive vice president, global creative director, Donna Caseine added: “Big D Evans was a key creator behind the music of one of the biggest hip-hop artists of all time. The music Big D and 2Pac created together shaped hip-hop into a genre capable of reflective social commentary, collectively inspiring fans and other artists to this day. Furthermore, with our investment in Big D’s influential catalogue, Reservoir continues to solidify our portfolio as a home for outstanding legacy hip-hop music.”

Earlier this year, Reservoir Media signed a publishing deal with Kings Of Leon. The agreement included the band’s new album Can We Please Have Fun.

MUSIC WEEK: Reservoir acquires catalogue of 2Pac producer-songwriter Big D Evans

Kanye West & Ty Dolla $ign's Vultures 1 Spends Second Week at No. 1 on the Billboard 200

Ye (formerly known as Kanye West) and Ty Dolla $ign’s collaborative album Vultures 1 spends a second week atop the Billboard 200 albums chart (dated March 2), earning 75,000 equivalent album units in its second week in the U.S. (down 50%), according to Luminate.

Vultures 1 is Ye’s first album to spend multiple weeks at No. 1 since 2011’s Watch the Throne, with Jay-Z, spent two weeks in charge. In total, of Ye’s 11 No. 1s, three have spent multiple weeks at No. 1: Vultures 1, Watch the Throne and 2005’s Late Registration, all with two weeks atop the list.

Helen Yu, Esq. Spoke At The 2024 Inaugural Trusted Women Forum In Santa Monica

Trusted Advisor, a renowned network of leading advisors in the music, entertainment and pro sports industries, had their First Inaugural Trusted Women Forum in Santa Monica on March 5. Helen Yu, Esq. spoke at the Trusted Women Forum (in celebration of International Women's Month), on Tuesday, March 5th, 2024 in Santa Monica.

THE GUESS WHO Members Burton Cummings And Randy Bachman Sue Band Using The Guess Who Name

Earlier today, founding members of THE GUESS WHO — Burton Cummings and Randy Bachman — filed in federal court in Los Angeles a false advertising lawsuit in response to a group of "hired musicians" who have been touring and recording using the band's name. In addition, according to the lawsuit, these "hired musicians" have been using photographs that include Cummings and Bachman to create the false impression that the hired cover band is the original THE GUESS WHO.

Jim Kale (a former bassist who was kicked out of THE GUESS WHO in 1972),and Garry Peterson (the drummer who played with the group until it disbanded in 1975) are being sued for allegedly concocting a deceptive scheme that has falsely led fans into buying tickets for the cover band's live shows and implying that Cummings and Bachman are performing at the shows when in fact they have no affiliation with the "cover band".

The lawsuit also claims that Kale and Peterson have been removing images of Cummings and Bachman from the landing pages of music streaming platforms such as Spotify and Apple Music and replacing them with pictures of the cover band in an effort to boost sales of tickets for live performances. The suit additionally states the defendants have been using songs written by Cummings and Bachman to promote the cover band without obtaining proper licenses.

The "cover band"'s actions are alleged to have impeded both Cummings's and Bachman's own ability to book live performances in the United States and tarnished the band's legacy. The plaintiffs seek in excess of $20 million in damages as well as a court order directing Kale and Peterson to take corrective measures notifying the public and all venues where the cover band is playing with truthful advertising.

"With this lawsuit, Randy and I hope to set the record straight and protect fans from imposters trying to rewrite history," says Cummings. "Even after we're gone, the legacy of THE GUESS WHO will live on, and we want to make sure that legacy is restored and preserved truthfully."

Bachman adds: "Burton and I are the ones who wrote the songs and made the records. It's Burton's voice and my guitar playing on those albums. Anyone presenting and promoting themselves as THE GUESS WHO are clones who are ripping off our fans and tainting the legacy of the band. It's about time for the real story to come out."

Cummings and Bachman are represented by veteran entertainment attorneys Helen Yu and Henry Self of Yu Leseberg and James D. Weinberger of Fross Zelnick.

BLABBERMOUTH: THE GUESS WHO Members Burton Cummings And Randy Bachman Sue Band Using The Guess Who Name

'Fake Bullshit Shows': Guess Who Co-Founders Sue Ex-Bandmates

Helen Yu & Henry Self of Yu Leseberg and James D. Weinberger of Fross Zelnick represent The Guess Who Co-Founders who filed suit against Ex-Bandmates calling the current lineup a “cover band”

By Ethan Millman

Guess Who founding members Burton Cummings and Randy Bachman have sued fellow original members Jim Kale and Garry Peterson as well as the band itself, accusing them of misleading fans to believe that the current iteration of the group — which Bachman and Cummings have labeled as “little more than a cover band” — is the original Guess Who.

In a federal suit filed in Los Angeles on Monday and obtained by Rolling Stone, Bachman and Cummings allege that the current lineup — where Peterson is the only current member who was also in the band’s classic era — has used the band’s name, photos of the original lineup, and recordings that Bachman and Cummings performed on “to give the false impression that Plaintiffs are performing as part of the cover band.”

“They’ve taken mine and Randy’s history, the history of the Guess Who, and stolen it to market their cheap ticket sales in their fake bullshit shows,” Cummings tells Rolling Stone. “It takes away everybody’s legitimacy.”

The counts listed in the suit are false advertising, unfair competition, and violation of right of publicity, and Cummings and Bachman are seeking as much as $20 million in damages. 

Bachman and Cummings say they’ve struggled with the problem for years, but that it has further escalated in the past two years since the pandemic ended and the band hit the road again. Bachman says that he and Cummings — who plotted a tour together before the pandemic in 2020 — have wanted to tour as the Guess Who but that the dispute has made that impossible. 

Attorneys for Kale and Peterson did not immediately reply to a request for comment, but in a 2012 article in the Winnipeg Free Press, Kale said that “Cummings signed off on the name in 1977 … and he hasn’t stopped his pissing and moaning ever since. What the hell do you think I was going to do, start a scrapbook? Here I was with a whopping grade 10 education and I don’t have a trade and I’m too old for a paper route. I gotta make a living.”

The publication further reported that Kale said he’d give the name back if Cummings and Bachman paid him and Peterson. “I’ll have a band of trained monkeys out there just to piss him off,” he said at the time. “I’m prepared to be that petty … I’m really, really sick of it. I’d love to take the high road, but I’m not going to. I’m his karma.” 

Cummings sent cease-and-desist letters to Guess Who manager Randy Erwin in April and May, according to the suit, and he was allegedly told they would take immediate action, though that apparently didn’t happen. Cummings sent a separate cease-and-desist letter to the band’s attorney earlier this month and hadn’t gotten a response, per the suit.

The Guess Who record in the studio circa 1966 (left to right): Jim Kale, Burton Cummings, Garry Peterson, and Randy Bachman. MICHAEL OCHS ARCHIVES/GETTY IMAGES

“It’s been going on for a long, long time, and we hear from fans who say they spent money on tickets and [Cummings and I] weren’t there,” Bachman tells Rolling Stone. “Enough is enough. I get my kids seeing these ads asking me if I’m playing Park City, Utah, next week. The fans are getting ripped off over and over, and Burton and I lose because we can’t tour the Guess Who even though we want to. We wrote the music for this band and want to give it to the fans. The clones that are up there weren’t even alive when these were hits, it’s kind of a joke.”

The Guess Who were one of the most successful and celebrated bands in Canadian history. The band enjoyed its most fruitful period in the late 1960s and early 1970s, releasing the popular album American Woman and recording hits like the album’s title traqck alongside “These Eyes” and “No Time.” Bachman and Cummings were the songwriters on most of the band’s tracks. Bachman left at the height of the band’s fame in 1970 and founded the popular group Bachman-Turner Overdrive. Cummings left to pursue a solo career in 1975, at which point he said the group disbanded. 

The Guess Who’s original lineup of Cummings, Bachman, Kale, and Peterson played several reunion shows for more than three decades. According to the suit, while Kale played several reunion shows in the 1980s and another show in the early 2000s, he was removed from the band’s 2000-03 reunion tour just before it began. 

While infringement isn’t a listed claim in the suit, the dispute itself stems from a bitter decadeslong trademark issue. Kale, having left the group in 1972, formed new lineups of the band by 1977, two years after the Guess Who’s best-known era ended when Cummings left. Evidently, the Guess Who had never filed any trademarks over their name throughout their tenure, and in 1986, Kale filed a request and got the rights to the name himself. 

As the suit alleges, Kale “falsely misrepresented to the United States Patent and Trademark Office, among other things, that The Guess Who was first used in commerce for entertainment services in November 1977. But by that point, the Original TGW — which used the mark exclusively and continuously from 1965 through 1975 — had already disbanded.”

Cummings and Bachman claim to Rolling Stone that they recall Kale asking about using the name to perform with fellow Guess Who members Donnie McDougall and Kurt Winter in the 1970s, and that they were busy with their own projects at the time, but that they’d never spoken with Kale about trademarks. 

“The way Kale put it was he wanted to use the band’s name for a while. Randy was with BTO and I was carving out a solo career, so we both had moved on by then,” Cummings says. “We thought Kale playing with Donnie and Kurt, it wasn’t really the Guess Who, but it’s not a completely fake thing. Never was there a sniff in that conversation about him trademarking the name, never ever.”

Kale had organized his own tours with the band with a heavily rotating lineup from the 1980s onward, and by the late Eighties, Peterson had joined them. By 2005, per the suit, Kale signed the rights to the Guess Who trademark to partnership between him and Peterson, and the two applied for more trademarks through 2012. Since Kale secured the trademark, the band released several albums, among them 2023’s Plein D’Amour

Burton Cummings performs at New York's Sony Hall on Nov. 18, 2018. BOBBY BANK/GETTY IMAGES

By 2016, Kale had retired from the band, leaving Peterson as the sole original member left. As Cummings and Bachman allege, Peterson plays infrequently with the band, leaving some shows with not a single original Guess Who member. Legacy rock bands touring with just a small link to their glory days is common on the nostalgia circuit, but Bachman and Cummings say having just the original rhythm section without the key songwriters onstage — or more notably, no one at all from the original group — is extreme. 

“It’s really tainted our legacy; it’s tarnished it,” Bachman says. “[Peterson] can be replaced by a drum machine; you can’t replace Burton Cummings’ voice — it’s the greatest rock voice out of Canada. My guitar playing was a one-of-a-kind thing I developed as a kid in Winnipeg. You can’t replace that, and if you do, why would you want to replace it when you can have the real thing?”

Cummings similarly says the band couldn’t legitimately call themselves the Guess Who with no members beyond Peterson. “He’s just the drummer; he didn’t write the songs. The only song Kale and Peterson are listed on is ‘American Woman,’ and that’s because it was the hippie days and the song was improvised onstage, so we thought, ‘We did it onstage, let’s put their names underneath.’”

Along with using the original band’s images and recordings to advertise shows, Bachman and Cummings allege that the defendants replaced the original band’s pictures on streaming services including Spotify and Apple Music with the new group “for the purpose of implying that the Cover Band is the Original TGW in an effort to boost the Cover Band’s ticket sales for live performances and to give the false impression that Plaintiffs are performing as part of the Cover Band or have an affiliation with the Cover Band.

“These artist pages intermingle music by the Original TGW with music by the Cover Band, and Defendants in some cases replaced photographs of the Original TGW members with photographs of the Cover Band’s members to further sow confusion that they are the same as the Original TGW,” the suit alleged. “This intermingling of music and use of the Cover Band’s photographs creates the false and misleading impression that the music all comes from the same source.”

While not listed in the suit, an attorney representing Cummings and Bachman tells Rolling Stone that the new band allegedly failed to obtain proper licenses over the Guess Who’s music that Cummings wrote, which is overseen by his music publisher Shillelagh Music. The attorney said they were exploring a separate potential claim on those allegations as well.

The suit points to several ads the band shared online for upcoming shows in 2023 and 2024, alleging that the group “impliedly attributes to the Cover Band many of the Original TGW’s hit songs, such as ‘Shakin’ All Over’ and ‘American Woman,’ despite the fact that members of the Original TGW originally wrote, recorded and released those songs.”

The band further alleged that old pictures the band shared on its Facebook page that included members of the original Guess Who “implied that Plaintiffs and other members of the Original TGW are involved with the Cover Band.” The suit shared several screenshots from Facebook of fans who said they felt “duped” over the new band. 

Cummings and Bachman say they hope to resolve the issue and get back in control of their musical legacy. “The ideal solution is that Peterson says he’ll retire and we pay him a percentage off the top, and we can lease the name forever or we buy it outright and we’re free to go on,” Bachman says.

“They should start calling themselves a cover band,” Cummings says. “The first thing they have to do is stop implying that they are the original band. They have to stop implying that they’re the guys that made the records. We’ve sent so many cease and desists, and now we’re taking action because they basically give us the finger.”

ROLLING STONE: ‘Fake Bullshit Shows’: Guess Who Co-Founders Sue Ex-Bandmates

Are Major Labels Cooling On Viral Artists?

After years of paying big for songs going viral on social media, labels' strategies may be shifting.

BY ELIAS LEIGHT

On Feb. 4, the rapper Superstar Pride posted a 19-second clip to TikTok of a somber song called “Painting Pictures.” He was basically unknown — with less than 1,000 on-demand streams in the U.S. in January, according to Luminate — but TikTok is famous for its ability to help newcomers attract eyeballs. The unadorned clip, just a rapper and a microphone marooned on a tennis court, quickly passed 1 million views on the app, and the week ending Feb. 9, on-demand streams of “Painting Pictures” leapt from negligible to over 130,000. Pride posted another popular video eight days later; the following week, on-demand streams ballooned to more than 4 million.

“There was this crazy conversion to streaming,” says one senior label executive. “[Pride] made the rounds; every label was talking to him.” But in the end, the rapper announced that he was staying with United Masters, which initially distributed the single.

Some artists prefer the independent route. “[Superstar Pride’s success] is just another example of an independent artist finding tremendous success without the need to give up his rights… to a record company,” United Masters’ Steve Stoute told Billboard in March. (The rapper’s path was also complicated by the fact that the Faith Evans sample underpinning “Painting Pictures” wasn’t cleared initially.) Still, some in the music industry saw this episode as a demonstration of the major labels’ more cautious approach to viral phenomena. 

“Three or four years ago, if that bidding war had happened, it undoubtedly would have come to fruition,” the senior executive says — somebody would have made the rapper an offer that was too big to turn down. In 2023, however, “some labels are disillusioned with their viral pickups,” according to one music attorney who spoke on the condition of anonymity. “There have been a lot of losses. Buyers are going to be a little more deliberate.”

For several years, the mainstream music industry appeared fixated on signing acts with viral momentum. During interviews, executives described the process of combing through heaps of song and artist data from streaming and social media platforms, especially TikTok, identifying tracks with hockey stick graphs — numbers racing up and to the right — and scurrying to lock in a deal before their competitors. Privately, some expressed surprise that their job seemed similar to stock trading, while others criticized this signing strategy as basically buying up market share but foregoing the tough work of artist development.

Labels have been aware of social media’s power to drive wild surges of interest in songs for more than a decade — at least since Psy‘s “Gangnam Style” in 2012 and Baauer‘s “Harlem Shake” in 2013, if not before. In the years since, social media and streaming platforms have become far more potent, and labels invested heavily in honing their research, hiring data whizzes to develop tools that scrape these platforms top to bottom.

Every big label had access to the same pool of information from the social media partners, more or less, so speedy outreach to artists was essential. Even so, bidding wars were common. Especially in 2019, 2020 and 2021, “it felt like every single day another artist signed a deal that was a gazillion dollars,” says another music industry lawyer who requested anonymity to speak candidly. And in the mad rush to beat out the next label, the song or artist being signed sometimes seemed secondary to the data. “People are spending huge on sound effect records,” one senior executive grumbled in 2020. 

The checks were big, but so were some of the hits — none more so than Lil Nas X’s “Old Town Road,” an early beneficiary of a TikTok craze that went on to become the longest-running No. 1 in Billboard Hot 100 history. Still, even with a massive supply of data, forecasting the future remained notoriously difficult. Months of robust streaming for one single may say nothing about the fate of the artist’s follow-up. 

Despite artists’ and labels’ best efforts, it’s now standard to hear that engineering a trend on TikTok is about as likely as buying the winning lottery ticket from the local corner store. And it’s a lottery that appears to have diminishing returns: Viral trends in 2022 did not translate to streaming platforms as effectively as they did in 2020. “All you can do is drop music consistently — and pray,” says another senior executive at a major.

Taking these factors into account, entertainment attorneys say the industry is  starting to look more carefully at viral phenomena. “There’s a lot of viral stuff now that doesn’t get as much attention as it did a year or year-and-a-half ago,” says Leon Morabia, an associate at Mark Music and Media Law. “A lot of things that should’ve been signed to single deals, labels signed to record deals, and they ended up having to replicate the success and it was virtually impossible. And so they ended up with all these artists on their rosters that they had to service that weren’t actually more than a song. It was bad.”

“The market has been correcting,” adds Helen Yu, founder of the music law firm Yu Leseberg. Labels “are backing off in terms of just chasing a number. At some point, it’s coming back to recognition of talent.”

That could be why music lawyers are noticing a new set of behaviors. “For a while there was a lot of signing going on sight unseen,” Morabia says. (The pandemic temporarily made this a necessity, but the need for speed meant the practice continued.) “I see a return to wanting to meet artists in person,” Morabia continues. “I’m hearing questions — ‘Can we meet the kid?’ ‘Can you send us the unreleased music?’ — much more than I did before.”

John Frankenheimer, chair of the music industry practice at Loeb & Loeb, is a veteran lawyer who jokes he’s “been doing this since dinosaurs ruled the earth.” “Opportunities like this always create a frenzy because people are curious to see how they can grasp the latest lightning rod,” he says. “Then everybody has to take a deep breath and start looking at this stuff a little more closely.”

BILLBOARD MAGAZINE: Are Major Labels Cooling On Viral Artists?

Helen Yu Speaks at the Music Biz Annual Conference

The Music Biz Annual Conference took downtown Nashville by storm last week (May 15-18), continuing its legacy as a hub of inspiration and collaboration in the music industry for over six decades. Industry executives gathered to connect, collaborate, and share valuable insights.

Helen Yu was featured as a speaker on the “Music & Money: What’s Boomin & How to Get Paid in Music” panel, hosted by Sound Royalties. She spoke on the considerable uptick in catalog purchases over the past few years & where the market is today. 

 Helen was also highlighted as a Thought Leader at the Allyship Roundtable “Diversity In The Music Industry,” and led a meaningful discussion on fostering diversity and inclusivity within the music industry.

Billboard Names Helen Yu of Yu Leseberg As A Top Lawyer For 2023

Helen Yu
Founder, Yu Leseberg

Yu negotiated client Paulo Londra’s 2022 label contract with Warner Music Latina after managing litigation that freed the Argentine rapper from label Big Ligas. The resulting album, Back to the Game — his first in three years — arrived in November. The firm also closed exclusive apparel deals for client Westside Merchandising with hip-hop supergroup Mount Westmore (Snoop Dogg, Ice-Cube, E-40, Too $hort) as well as hip-hop magazine The Source. Yu’s diverse roster includes Ty Dolla $ign, Diane Warren, Jeff Gitelman, Gerardo Ortiz, members of the Black Eyed Peas and Adrián Chaparro. Yu says that as the first Asian American woman to lead a music law firm, she is passionate about inclusion and creating opportunities for underdogs.

“It’s a privilege & honor to once again be named as a Billboard Top Music Lawyer.  Our passion and commitment to our clients as trailblazing advocates for creatives remains unwavering.”

BILLBOARD: Billboard’s 2023 Top Music Lawyers Revealed

Get an Inside Look at Billboard's Women in Music 2023

By Michael Calcano, Heran Mamo

Billboard‘s 2023 Women in Music Awards kicked off Women’s History Month on Wednesday evening (March 1) by bringing the best, brightest and baddest bosses in the music industry together.

This year’s extravaganza spread girl power and upbeat energy to every corner of the YouTube Theater at SoFi Stadium, from last year’s Woman of the Year recipient Olivia Rodrigo and this year’s Chartbreaker Award winner Kim Petras uniting with this year’s Breakthrough Award-winning act TWICE backstage to executives like Dina LaPolt, Mary Harrington and Angelique Jones showing off their fabulous pink suits at the cocktail reception.

SZA‘s mother and father watched their daughter and recent Billboard cover star receive the 2023 Woman of the Year honor, and they weren’t the only proud parents in the building. Doechii‘s mother introduced her daughter before giving her the Rising Star Award presented by Honda. Bad Bunny made a surprise appearance to present Ivy Queen with the Icon Award. Other honorees included Impact Award winner Becky G, Rulebreaker Award winner Lainey Wilson, Powerhouse Award Latto, Visionary Award winner Lana Del Rey and Rosalía, who received our inaugural Producer of the Year Award presented by Bose. Epic Records CEO/chairwoman Sylvia Rhone received the 2023 Executive of the Year Award. Meanwhile, Sabrina Carpenter, Dove Cameron, Chloe Bailey, Coi Leray and Wondagurl were on hand as presenters.

Petras, Wilson, Becky G, Doechii, TWICE and Latto with “Lottery” collaborator LU KALA also took to the stage to perform during this year’s ceremony, which was hosted by Emmy-winning Abbott Elementary actress and writer Quinta Brunson. Check out what was happening inside the 2023 Billboard Women in Music event below..

BILLBOARD: Get an Inside Look at Billboard's Women in Music 2023

Billboard Honors Helen Yu As Part Of Women In Music For 2023

Billboard Magazine has made Helen Yu of Yu Leseberg an honoree as part of 2023’s Women In Music Awards. Helen is grateful for this recognition and pays tribute to all the great women in music.

Top Lawyers: Helen Yu Of Yu Leseberg On The 5 Things You Need To Become A Top Lawyer In Your Specific Field of Law

Thank you so much for joining us in this interview series. Before we dig in, our readers would love to get to know you a bit more. What is the “backstory” that brought you to this career path in Law? Did you want to be an attorney “when you grew up”?

I always loved music and I started as a musician. I played keyboards and I was in a band in high school. We recorded an EP at Westlake Studios on Beverly Blvd in Los Angeles. We would play local high school parties and it was a ton of fun.

I got my first professional introduction to the music business when I was 15. My best friend’s father helped me land an internship at a record company not far from where I grew up at a label called Enigma Records. It was a great way to start. I didn’t even drive yet, I was 15. My mom would drop me off. That’s how I started at this very cool indie label. It was run by two brothers, Bill and Wes Hein. This was pre-Silicon Valley, but Enigma Records was set up in a large warehouse space with a ton of desks around the room for all their departments (now this was the 1980’s and no one worked in offices with that setup). They had all the departments there — radio, retail, distribution and finance. This was my first introduction to how a record company worked. I did whatever they needed me to do, answer phones, box stuff up, called retail record stores. Back then, labels did data gathering by calling retailers to find out what records were selling. The internet didn’t exist, so it was super old school.

In high school, I wanted to be a musician or in the creative field somehow. My family really discouraged it as my parents wanted me to be a lawyer, as that is something they understood, not being a musician.

When I started taking driving lessons — it’s funny, you never know where the inspiration is going to come from — I was learning how to finally drive so my mom wouldn’t have to continue to drive me around. This older hippie gentleman was my instructor, Ian, and he asked me ‘What do you want to be when you grow up?’ I told him I wanted to be in a band, but my parents wanted me to be a lawyer. And he said, ‘Well you know, there’s lawyers that do that.’ And I said ‘Yeah, you’re right, there’s lawyers that come in! They handle the record company’s legal business. I think that really was it, it was a way to contribute to the arts and still satisfy what my parents wanted.

Can you tell us a bit about the nature of your practice and what you focus on?

Entertainment law is really a conglomeration of contracts, corporate transactions, and intellectual property, usually trademarks or copyright based in entertainment and media agreements. Music, I feel is more complicated than television, film, or other digital media, as there are about 50 different types of royalty streams. Music deals are also very diverse as there are no real standards, and very little unionized work (unlike SAG-AFTRA in television and film). The focus of my job is to negotiate deals, skillfully navigating business strategies and advising on various types of transactions. Specifically, I advise on brand and endorsement deals, new technology agreements, worldwide recording and music publishing deals, licensing, merchandising and management agreements. I’ve been very fortunate to have had the distinction and honor of lawyering many Billboard Hot 100 Top 10’s and Billboard Hot R&B Top 10’s throughout my 30-year career, along with representing some of the most talented artists, producers and songwriters of our generation. I am grateful each day that I’ve had the opportunity to serve my clients, many of whom are my closest friends and mean family to me.

You are a successful attorney. Which three-character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Determination, Detail Orientation and Trustworthiness. A successful music attorney must have all three to secure the best deals for clients and to build a reputation as someone artists will trust to help manage their careers. You must be very detail-oriented with a high level of reading comprehension. You also need to be a good creative writer. The difference between “and” and a “or” in a sentence is huge. You can’t say “this or that” or “this and that,” the difference is enormous. If you miss one zero it’s the difference between 10,000 and 1,000. You can’t make mistakes, so you have to check, and you have to re-check, and you have to be very detail oriented. Even where you put your punctuation, where does that comma go in that sentence can make the sentence have a different meaning.

What unique qualities do you have that others may not?

First and foremost, I’m a creative and a musician. So, I understand where my clients are coming from creatively, emotionally and of course in terms of business. I believe I am unique in the same way that old saying goes: “Where There’s A Will…. There’s A Way”. That’s me. If I want to manifest something and make it happen, I have been blessed by God with the ability to make it happen. Some people call it tenacity, others call it ingenuity.

I have built a successful law practice in the music industry despite traditional ethnic and gender power structures. Most lawyers in the business do not look like me. Early in my music and law career, I was often intimidated and lonely because many who I considered colleagues, were dismissive because I didn’t fit in and had “no tribe.” I knew I could not settle for being ‘good’ at what I did, to get a seat at the table. I had to be extraordinary. This meant I had to keep my head down and let the results speak for themselves. I don’t want the next generation of lawyers to feel like I did when I first started my legal career.

I am the first and only Asian-American woman led music law firm in the United States. A first-generation Los Angeles native, whose parents came from South Korea in the 1960’s to attend graduate school at the University of Southern California, I initially had to overcome the cultural expectations of my family, then move on to push the boundaries of limitations in both music and law.

What are some of the most interesting or exciting projects you are working on now?

You will have to see. Unless the deals are finished, it’s all attorney client privilege. I am handling a lot of catalog sales and valuations now. It’s been very exciting.

Where do you go from here? Where do you aim to be in the next chapter of your career?

The next chapter, I hope, will be one in which I can use my experience to help lead the next generation of artists who need guidance and a great lawyer. I have received so much from music. I’m hopeful that I may also start to give back in other ways to the music community through taking a leadership role at a music company making immense strides in this business, using my knowledge and experience to really implement lasting changes in the industry.

Without sharing anything confidential, can you please share your most successful “war story”? Can you share the funniest?

Not sure if I should be laughing or crying about this one. I’m a peacemaker for the most part, not a war victor, but one of the biggest wars I have won was recovering the Marc Bolan/T. Rex U.S. copyrights on the seminal album “Electric Warrior.” For those that do not know, Marc Bolan is essentially the Kurt Cobain of the U.K. He died young, tragically in a car crash in the middle of London in 1971, with his girlfriend Gloria driving the car. Marc Bolan will forever be one of the coolest rock stars in music history. I represented Marc Bolan’s son in finally getting his father’s copyrights, along with access to an offshore trust in the Cayman Islands of over $30 million dollars containing Bolan’s royalties, all of which benefited his son. Four decades of Bolan’s family chasing these monies and copyrights, with many lawyers trying. I was finally able to recover the whole enchilada in 2016. His son lived a very meager existence before I was able make the recovery for him. Despite the most incredible work I had done over a period of 3 years (which the family had been working on for four decades), Bolan’s son did not want to pay our firm from the recovery. Our firm had to finally file a lawsuit, take the son to trial… so it’s funny that someone who should have been so grateful to me for recovering over $30 million dollars in fact wanted every single penny for himself. At the time, I thought it was awful, but what a funny paradox. There is even BBC documentary about Marc Bolan’s royalty earnings and how no one could ever recover the money, which they said went into the Bermuda Triangle!

How has the legal world changed since COVID? How do you think it might change in the near future? Can you explain what you mean?

So many things have changed since COVID. In terms of legal, a lot of people are working remotely from home. With working from home, I think there is loss of connectivity, so we are back in our offices working. I don’t know how things will change in the near future. I know for our firm, we need to collaborate on the projects with different people in our office, so for us, despite COVID, we still want to keep that human connection with our co-workers and our clients by keeping our offices open.

Based on your experience, how can attorneys effectively leverage social media to build their practice?

Our clients rely on social media to share their music and build their brands so it’s important for music lawyers to have a presence there too. I am working to build my Instagram and TikTok content so I can engage with my current clients and connect with new ones.

What are the 5 Things You Need To Become A Top Lawyer In Your Specific Field of Law?

Commitment, tenacity, creativity, passion and honesty.

AUTHORITY MAGAZINE: Top Lawyers: Helen Yu Of Yu Leseberg On The 5 Things You Need Become A Top Lawyer In Your Specific Field Of Law.

This week In the Hot Seat with Larry LeBlanc: Helen Yu, principal attorney, Yu Leseberg, A Professional Law Corporation.

What do clients mostly come to you for?

Oh my gosh. Everything. I’m a talent-based lawyer so I’m on the side of artists. We are usually doing things like management agreements, recording agreements, and publishing deals. All kinds of licensing. Brand and sponsor deals, merch deals. Basically, the same type of things.

How much staff work at the firm?

We have 7 people. We have three lawyers. We have two support staff. We have an IT person. We are in an office at the corner of Hollywood and Vine (The Broadway Hollywood Building at 1645 North Vine Street). We are catty-corner (diagonally opposite) from Capitol Records. It is a 1923 art deco Empire building. A historic Hollywood landmark. They refurbished the building, and they built all of these amazing lofts.

After nearly three decades of legal work what surprises you these days?

What surprises me is the number of people–producers—that are curators of tracks, and not creators. Young producers sometimes will get tracks from other producers that created the underlying musical bed. People will bounce files. Germany to the UK, wherever, Mexico, anywhere.

What ends up happening is that the folder of the producer that has the track, even though the artist is cutting in the room with that producer, that producer may have acquired that track, curated that track, or received that track from somebody else. From across the country, across the world, and then, maybe, added some things. Maybe added a drum overlay or added some instrumentation. But the basis of the musical bed is from somebody else. When I go out, and make a deal for the artist, even though my artist was only in with the one producer that had access to the artist, I’ve got two, three, four people on the track sometimes, producers on the track. That happens quite often.

How much time do you spend drafting contracts?

A lot of time. A lot of time, and with all of the digital streaming, the volume of work has increased tremendously. Back in the day when I first started, when I was working at Virgin, the (release) cycles were very different. You had singles that were going to come out, and you had albums. All of those albums had to be completed; all of the label copy and all of the clearances done. You had to be done a minimum of three to four months ahead of time. Then you had to get the product ready. You had to get it manufactured. You had to get it shipped. You had to get it delivered. You had all of these distributors. You had to have stock in the stores. All of that in terms of a very long lead time, and the production, the supply chain, and distribution.

So many pop and hip-hop songs today are co-written by a team of collaborators. And then someone else came in later, and there are six names attached to the song. What is the state now when you have 5 or 6 songwriters or producers involved? With producers putting together a track, then working with songwriters and artists, it often comes down to who did what? What’s the publishing and recording split? Is it still kind of crazy?

It can be. It depends on who the players are. There’s definitely an art to figuring out who is writing, who’s on the song, and who did what. I don’t think there’s a one-shoe-fits-all answer. If you kind of know the personalities, and the backgrounds, with all of your music knowledge, you can usually make people come to see, come to understand.

You started your practice servicing the hip-hop and rap, and Latin communities. Why? Because these genres were being underserviced by the legal community?

Yeah, I think so, Yeah, I think that is really what it is. They were underserviced. They are minorities. They needed somebody that was really going to look at them, and that had the requisite expertise to take their matters seriously.

Your parents came to Los Angeles from South Korea in the 1960s to attend graduate school at the University of Southern California?

Yep. My mom went to law school, and she and my dad ran various businesses. A lot of real estate, real estate investment, accounting, and a trucking company. They were entrepeurials.

Where in South Korea are they from?

Seoul.

Have you been to South Korea?

I have.

Being born and raised in Los Angeles did you feel like a fish out of water there?

No. You know what is amazing about it is that the buildings, the architecture, the public art, the styling, the food, and the fashion are much further along than here in the United States. Because after the war they had such a big growth spurt. They had nothing, and they had to use their ingenuity, and resiliency to rebuild that country. So, when you go there, it’s like looking at these beautiful buildings that you see in Singapore or somewhere like that. Each building has public art or sculpture, Everything is very designed, and styled. That is really important to them.

You started off at Enigma in the publicity department.

I started out with an internship, and I did whatever they wanted me to do: Answer phones, box stuff up, called retail stores. Back then, we’d do a lot of data gathering by calling retailers to find out what records were selling. When I started there, the internet didn’t exist. There wasn’t a lot of competing media.

After college, you worked in private practice at the notable Los Angeles entertainment firm Cohen & Cohen under the mentorship of Martin “Mutt” Cohen. The law practice primarily dealt with music and copyright matters. How did you come to meet the great Martin Cohen?

I took a class after I had graduated from law school on music publishing, and he taught the class. Then I became the TA (teaching assistant). I couldn’t afford to take the class, and he needed a TA. I said, “Okay. So can I take your class?” And if I assisted him, I could take the class.

Why study music publishing, which I and others refer to as “the Dark Arts?” Most law graduates seek out other more attractive areas of entertainment.

I really wanted to know about music publishing. I didn’t know much about it. The only thing that I knew was that it had to do with royalties and income streams. I knew that was important. I didn’t know much else about it. It was very interesting.

TikTok is not only nurturing new talent and new releases, but it has become a factor in returning old songs to the forefront, boosting the value of music catalogs, and new releases as well.

It is an important platform in music. It is an important discovery platform. It is an important promotional platform. Music is a real part of their business. They need to be cognizant of that, and figure out a way to share and compensate, not only the labels, but also various artists. I think that something that is going to be a process over time that they are going to have to get used to because nobody ever thought that TikTok would be as important as it is. But I think to try to put a hammer down on them, it’s not going to be effective.

You have worked with estates in recovering copyright revenues for heirs - Including Rolan Feld, the son of T, Rex frontman Marc Bolan.  A lawsuit in California federal court sought a declaration that Rolan was the sole owner of many of his father’s famous T. Rex/Marc Bolan songs like “Bang a Gong (Get It On). The defendant, Westminster Music Ltd., doing business in the U.S. as Essex Music International, objected.

What happened in that case?

I was able to get all of the U.S. copyrights back.

The copyrights were held in a separate umbrella company in the U.S.?

They had Essex and The Richmond Orgazination (TRO), but I got all of the U.S. copyrights back. Basically, it was a 40-year fight for him (Rolan Feld). I was very proud of myself. I worked really hard on that. I probably never had a more complicated brain teaser case than that. Many lawyers that I respected, who I considered experts in the business, and who were even senior to me had tried over decades. Now I’m getting along being one of the senior people

When you opened Yu Leseberg in 2010 what were your clients looking to you for?

They wanted guidance in terms of publishing. How that monetizes. What the best deals were. How that networks because that is really the mystery of what we talked about. You talk about “the dark arts.” Everybody knows that it’s money. Nobody knows exactly how it (music publishing) monetizes or how it should be monetized. That was one of the clear areas of expertise that I had and still continue to have.

CELEBRITYACCESS: This week in the Hot Seat with Larry LeBlanc: Helen Yu, principal attorney, Yu Leseberg A Professional Law Coporation.

Why Spotify and Apple Music haven't pulled Kanye West's songs

“Is there an actual legal reason to do a takedown on his music? I don’t think so. The hate speech is not in his music. You don’t like this person? Don’t listen to his music. Don’t support him. Don’t let him make money.”

HELEN YU, ESQ

BY WENDY LEE, STAFF WRITER / OCT. 26, 2022 A week after Endeavor Chief Executive Ari Emanuel called for businesses to cut ties with the artist formerly known as Kanye West after his antisemitic remarks, companies such as Adidas and the Gap stopped working with him. But others, including streamers Apple Music, Spotify and Amazon Music, still feature Ye’s music on their playlists. Apple Music and Tidal, which also streams West’s music, did not respond to a request for comment. Amazon Music declined to comment. But industry analysts say the decision to take down Ye’s music is complicated by several factors, including contract requirements streamers may have with record labels and publishers, free speech considerations and whether it is appropriate to take action against an artist’s behavior outside of their music.

LA TIMES: Why Spotify and Apple Music haven't pulled Kanye West's songs

Billboard Names Helen Yu of Yu Leseberg As A Top Lawyer For 2022

“I am once again honored to be named by Billboard for this acknowledgement. As a minority woman attorney in the music business, let’s just say, I still stand out in just about every room I walk into. In the early days, at times it was intimidating and lonely with ‘no tribe.’  As they say… it only made me stronger & appreciate my seat at the table.  My commitment to helping artist’s and championing inclusion continues as my life’s passion.” - Helen Yu, Esq.

Latin Trap Star Paulo Londra Victorious in Legal Battle with Big Ligas, LLC

(Miami-Dade County, FL) September 8, 2021 – On September 1, 2021, In the Circuit Court Of the Eleventh Judicial Circuit in and for Miami-Dade County, Judge William Thomas ruled that Latin Superstar artist Paulo Londra’s contract with Big Ligas ended on February 14, 2021, with Londra having no further recording obligations or future contractual grants to Big Ligas.  Judge William Thomas stated in his 13 page written order that Big Ligas’s claim in the case “does not give the Big Ligas Defendants the right to control the personal services of Londra in perpetuity without his consent” and that Big Ligas’ position could “constitute an illegal restraint of trade and lead to absurd results.”

As a result, Londra is now free of any obligations to Big Ligas and can move forward in control of his own music, name, and likeness. This ruling follows an extensive nearly 2- year battle and legal exchange between Londra and Big Ligas. Londra’s heavy-hitting legal team is led by well-known veteran entertainment attorney, Helen Yu, Esq. (Yu Leseberg), lead trial counsel James Sammataro, Esq. and Brendan Everman, Esq. (Pryor Cashman) and Henry Self, Esq. (Harder, LLP). 

At the root of the dispute was a deal memo allegedly entered into by Londra, who was duped into signing the document when he was told the document was a “prop” for the filming of a social media announcement early in Londra’s career when he was 19. The document of trickery contained terms which allegedly required Londra to give up his own rights to his name, his concert performances, recordings, and songwriting rights to a joint venture he co-founded with Salazar and Oviedo which they called Big Ligas LLC, who claimed they were the only controlling members of Big Ligas.

Judgment in favor of Paulo Londra can be found here: https://we.tl/t-4PjREtgnKn

Billboard Names Helen Yu of Yu Leseberg As A Top Music Lawyer for 2021

April 5th, 2021 (Los Angeles, CA) – Helen Yu, Principal of Yu Leseberg, Entertainment Attorney and music advocate is named for a second year in a row to Billboard’s Top Music Lawyers 2021. Helen Yu’s inclusion on Billboard’s Top Lawyers list reinforces recognition of her successful legal career spanning over twenty-five years in the entertainment industry. 

I’m truly honored to be acknowledged again this year by Billboard as one of the top attorneys on this elite list.  Being recognized for my legal acumen and commitment to our clients is particularly gratifying as my firm & I strategically navigated thru unprecedented times.  We look forward to continuing our unyielding advocacy and successes for our clients and the entertainment industry.”

During her remarkable career, she has executed deals resulting in billions of sales, downloads and streams, and numerous #1 chart-topping hits, all while maintaining a firm stance on advocacy for artists, songwriters, producers and music companies she proudly represents.  Helen Yu’s commitment and tenacity are unmatched, being known for her vigorous negotiations on her clients’ behalves and strategizing architectural business moves.

Whether its recovering record setting copyright estates on behalf of heirs, such as T. Rex/Marc Bolan, Jimmy Holiday,  Helen Yu has been a consistent trailblazer in music business history. 

Early in her career, Helen Yu served as the legal force behind producers and songwriters for superstar acts including Tupac, Post Malone, Fifth Harmony, Black Eyed Peas, Fergie, will.i.am, Big Sean, Tyga, 2 Chainz, Migos, Junior Mafia, Britney Spears, Drake, Wiz Khalifa, NSYNC, Justin Timberlake, Back Street Boys, Mary J. Blige, Busta Rhymes, Janet Jackson, and P. Diddy.  Helen Yu has also been on the forefront as a legal eagle moving hip-hop’s culture forward for the past 25 years among many in her legal representation of:  Ty Dolla $ign, YG, Mustard, Snoop, BAS, as well representing some of the most prominent Latin stars of today and yesteryear:  Joan Sebastian, Gerardo Ortiz, Paulo Londra, and Silent Giant Entertainment.  

Yu Leseberg client, Producer - Jess Jackson, soars to the #1 spot on Billboard’s Hot R&B Charts for his contributions on Pop Smoke’s posthumous album, Shoot for the Stars, Aim for the Moon.

Big congratulations to Yu Leseberg Producer and Mix Engineer client, Jess Jackson, who mixed 29 songs and produced numerous lead hits on Pop Smoke’s posthumous album that took the world by storm, debuting at #1 on Billboard 200 Albums, Shoot for the Stars, Aim for the Moon.

Jackson’s humble beginnings commence as a teenager producing music from his childhood bedroom in London, United Kingdom, where he participated in the early UK garage music culture, which can still be traced in his current production method through his use of effervescent drum and bass-heavy mixing.  

Jess Jackson is a skillful mixer and producer, having worked on music released by several lead hip-hop artists currently rocking the top music charts, including Tyga, Lil Pump, Pusha T’s Daytona album, and, of course, his major work on some of Pop Smoke’s greatest hits, such as For The Night (feat. Lil Baby & DaBaby), which debuted at #1 on the Billboard Top R&B / Hip Hop Song Chart, The Woo, which debuted at #3 on the same chart, and Hotel Lobby.

Buy a copy of Sound on Sound’s 35th Anniversary Issue here:

HERE

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Jackson, despite now living in Los Angeles, still brings the life and energy of UK drill to the songs he collaborates on, contributing a fresh take on the US hip-hop scene. Pick up a copy of Sound On Sound magazine’s 35th Anniversary Issue to read more about Jess Jackson and the creative production and mixing process he implements to assist in the creation of some of your favorite songs.

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Billboard Names Helen Yu of Yu Leseberg As A Top Music Lawyer for 2020

July 27, 2020 (Los Angeles, CA) – Helen Yu, Principal of Yu Lesberg, Entertainment Attorney and music advocate is named to Billboard’s Top Music Lawyers 2020 (https://bit.ly/3hxZky6). Helen Yu’s inclusion on Billboard’s Top Lawyers list reinforces recognition of her successful legal career spanning over twenty-five years in the entertainment industry.

“I’m honored to be recognized by Billboard on this elite list of legal music industry attorneys.  I am humbled by Billboard for recognizing my acumen, hard work, commitment to my clients and overall success. It’s a broad landscape.” said Yu.  “I take pride in advocating for the music and entertainment community.  Being acknowledged for what I am passionate about and dedicated to in my career to is a true honor.”

Whether its recovering record setting copyright estates on behalf of heirs, such as T. Rex/Marc Bolan, Jimmy Holiday.  Helen Yu has been a consistent trailblazer in music business history.

During her illustrious career, she has executed deals resulting in billions of sales, downloads and streams and numerous #1 chart-topping hits, all while maintaining a firm stance on advocacy for artists, songwriters, producers and music companies she proudly represents.  Helen is known for her vigorous negotiations on her clients’ behalves and strategizing architectural business moves. Helen Yu’s commitment and tenacity are unmatched.

Early in her career, Helen Yu served as the legal force behind producers and songwriters for superstar acts including Tupac, Post Malone, Fifth Harmony, Black Eyed Peas, Fergie, will.i.am, Big Sean, Tyga, 2 Chainz, Migos, Junior Mafia, Britney Spears, Drake, Wiz Khalifa, NSYNC, Justin Timberlake,  Fifth Harmony, Back Street Boys, Mary J. Blige, Busta Rhymes, Janet Jackson, will.iam, Fergie and P. Diddy.  Helen Yu has also been on the forefront as a legal eagle moving hip-hop’s culture forward for the past 25 years among many in her legal representation of:  Ty Dolla $ign, YG, Mustard, Snoop, BAS, as well representing some of the most prominent Latin stars of today and yesteryear:  Joan Sebastian, Gerardo Ortiz, Paulo Londra, and Silent Giant Entertainment. 

TheSource: “Music Attorney Helen Yu Talks Music Business in the Age of COVID-19”

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Interview By: Rhett Butler

(https://thesource.com/2020/06/26/music-attorney-helen-yu-talks-music-business-in-the-age-of-covid-19/)

Date: June 26, 2020

With the dual pandemics of COVID-19 and systemic racism both on everyone’s collective radar, music creatives are operating in a new space.

Helen Yu Leseberg, the principal attorney at Yu Leseberg, is an advocate of artists, songwriters, producers, and creative talent in the entertainment industry.

“I’m a minority, i’m a woman of color, i’m Asian, and those are definitely challenges. But it just drives you. For me, I never looked at it as a barrier. Because if I really thought about how many succesful Asian music attorneys are in the business representing the talent side; it would just be me (laughs).

“There might be little pockets of people coming up here and there. But if I looked at it as being white male dominated, insider’s business, I just wouldn’t have done it. You just do what you do, have the faith in yourself and do better work than your colleagues. You don’t do equal work, you do better work.”

ADDRESSING CHALLENGES

Yu also founded North Hudson Music, LLC, a finely-curated music publishing administration company whose clients include Tupac, Robin Thicke, Estelle, YG, and many others.

“The hardest part for everybody, with the front line artist about 75% of their income probably comes from touring. It’s been difficult because everything’s cancelled.

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“Some things are getting rescheduled but even the things that are getting rescheduled, like our European dates, are getting rescheduled again. Everybody knows that nothing is going to happen until 2021 sometime. It’s a very big hit in the income.”

Decades of experience have made Ms. Helen Yu Leseberg a noted authority on entertainment business strategies and contract negotiation. This background has made Ms. Yu Leseberg a skilled navigator of the challenges and nuances faced by artists in the 21st century.

FORCED EVOLUTION?

“I don’t think COVID-19 will change the industry forever. This is just my opinion, I think it is just something interim. I think the artists that are going through it now on a personal level, this has been helpful for them in terms of their own personal finances.”

Yu knows that success can breed complacency when evaluating your spending habits and that might have been the blessing in disguise with COVID-19.

“When you’re an artist having a lot of success, especially if you have big shows on the radio, that means that you’re touring, your live performances have increased which means you’re making a lot of money and when you’re in the thick of a very successful run the money starts pouring in, more money that you ever thought and some artists spend like there’s no tomorrow.”

“They keep thinking i’m on a roll. I think its a way of resetting and figuring out a personal reserve. But in terms of how they operate in the music business in general, I think we are going to come out stronger and better. Shows and live performances, the desire to have that person-to-person connection in a live setting is going to grow even stronger.”

In response to these rapidly changing waters, Ms. Yu Leseberg’s focus has expanded to include brand marketing, technological innovation, worldwide publishing, lucrative licensing deals, and merchandising.

In 2014, under Ms. Yu Leseberg’s leadership, Yu Leseberg negotiated and lawyered more charting singles on the Billboard Hot 100 and Hot R & B 100 than any other law firm in the entertainment industry.

“We’ve had a couple clients participate in apps and online events and the quality isn’t there. It didn’t stop them but the experience for the fans isn’t there. If you want the fans to have a real experience then you have to figure out the technical issues.

THE TRAVIS SCOTT EFFECT

Fortnite and Travis Scott presented Astronomical back on April 23-25. Fans had a chance to “blast off into a one of a kind musical journey featuring Travis Scott and the world premiere of a brand new track”.

It was billed as an other-worldly experience inspired by Cactus Jack’s creations, built from the ground up in Fortnite.

“I think Travis Scott’s Fortnite event was amazing. One thing that I do know over the years in general in terms of music, because music moves culture so much, even when promoters have done deals with our artists and they’ve also taken the performance for a particular show but they’ve also gotten the broadcast or simulcast rights.

“Its a very interesting crossroads (concerts and gaming) because we do know that gaming on a subscription or a per-admittance fee basis is extremely successful.”

However, Yu sees limitations to certain aspects of the technology meets music intersectionality.

“About ten years ago they were trying to do pay-per-view. What I notice is that people are not willing to pay money for that concert experience. They may pay money for a stream but in terms of the same similar model of paying for ticket and “entering” a venue, its not going to transition. There is something about being around an artist with a crowd of people. Its not going to be a major revenue source.”

MUSIC CARES

In addition, Yu sees the music industry lending a helping hand during these times of extreme trauma.

“One label head actually called one of my managers and said, ‘look if you guys need any money, any advance, anything to get through this, come to us.’ I’m acually proud of the music business that they’re not completely exploitive (laughs).”

“Music has always influenced culture. You used to have musicians that had the natural sister businesses. A lot of musicians are really good visual artists like digital illustrators. A lot of them are really good chefs because that creative energy basically transforms into different types of media and also their brand.”

With technology aiding artists during this rough time, Yu looks at what is working and is hopeful that younger generations will keep oiling the wheel of success for artists of today and yesteryear.

“This TikTok thing. Its bringing old songs back to the forefront. In fact we had two songs that weren’t super legacy songs and it brought them back. I think its going to help music catalogues and new releases as well.

“I think its great for younger audiences to get familiar with older music. For the younger generation they don’t even need access to the physical products, the records, they can just get it over these new means.”

Remembering Deon “Big D” Evans on Tupac’s Birthday

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June 16, 2020 - Happy Birthday, Tupac. On this day, I remember one of my closest friends and an early believer in my ability to make the deals which help producers and creatives change their lives. Deon “Big D” Evans was one of Tupac’s most important team members as a producer and collaborator. “Big D” Evans (a true gentle giant) made me proud to handle deals on many of Tupac’s most iconic records: “Brenda’s Got a Baby,” “Ghetto Gospel,” and “Changes,” to name a few.