Reservoir acquires catalogue of 2Pac producer-songwriter Big D Evans

by George Garner / May 14th 2024

Reservoir Media has announced the acquisition of the producer royalties and publishing catalogue of late hip-hop producer-songwriter Deon Evans, aka Big D Evans/Big D The Impossible. 

Evans worked on a host of iconic songs by 2Pac, including Brenda’s Got A Baby, and helped the late rapper’s estate release 1998’s diamond-selling Greatest Hits collection, which featured the unreleased, Evans-produced hit Changes. 2Pac's Greatest Hits is on three-times platinum sales of 911,756 in the UK, according to Official Charts Company data. 

Evans – who passed away in 2015 at the age of 45 – also produced 2Pac’s Ghetto Gospel, the lead single off the rapper's 2004 platinum-selling posthumous album, Loyal To The Game. Ghetto Gospel held the top spot on the Official U.K. Singles Chart for three weeks. It has sold 950,140 copies to date according to OCC data. 

Prior to working with 2Pac, Evans began his production career collaborating with rapper-producer Clever Jeff and Digital Underground. He also collaborated regularly with artists like Ne-Yo later in his career. 

Speaking about the acquisition, Helen Yu of Yu Leseberg, Evans’ long-time attorney and trustee, said: “Big D and 2Pac spent many hours together in the studio. The music they made captured the essence of a generation, igniting a movement that continues to shape the very fabric of hip hop. It is my profound privilege and honor to have been entrusted by Big D to safeguard his legacy, such a cherished 2Pac collaborator. Big D’s spirit resonates through his impact on music history. We are thrilled to have found the right partners in the Reservoir Media team and Donna Caseine, who we know will champion Big D’s music with integrity, ensuring its continued impact inspiring generations to come.”

Reservoir executive vice president, global creative director, Donna Caseine added: “Big D Evans was a key creator behind the music of one of the biggest hip-hop artists of all time. The music Big D and 2Pac created together shaped hip-hop into a genre capable of reflective social commentary, collectively inspiring fans and other artists to this day. Furthermore, with our investment in Big D’s influential catalogue, Reservoir continues to solidify our portfolio as a home for outstanding legacy hip-hop music.”

Earlier this year, Reservoir Media signed a publishing deal with Kings Of Leon. The agreement included the band’s new album Can We Please Have Fun.

MUSIC WEEK: Reservoir acquires catalogue of 2Pac producer-songwriter Big D Evans

Helen Yu, Esq. Spoke At The 2024 Inaugural Trusted Women Forum In Santa Monica

Trusted Advisor, a renowned network of leading advisors in the music, entertainment and pro sports industries, had their First Inaugural Trusted Women Forum in Santa Monica on March 5. Helen Yu, Esq. spoke at the Trusted Women Forum (in celebration of International Women's Month), on Tuesday, March 5th, 2024 in Santa Monica.

THE GUESS WHO Members Burton Cummings And Randy Bachman Sue Band Using The Guess Who Name

Earlier today, founding members of THE GUESS WHO — Burton Cummings and Randy Bachman — filed in federal court in Los Angeles a false advertising lawsuit in response to a group of "hired musicians" who have been touring and recording using the band's name. In addition, according to the lawsuit, these "hired musicians" have been using photographs that include Cummings and Bachman to create the false impression that the hired cover band is the original THE GUESS WHO.

Jim Kale (a former bassist who was kicked out of THE GUESS WHO in 1972),and Garry Peterson (the drummer who played with the group until it disbanded in 1975) are being sued for allegedly concocting a deceptive scheme that has falsely led fans into buying tickets for the cover band's live shows and implying that Cummings and Bachman are performing at the shows when in fact they have no affiliation with the "cover band".

The lawsuit also claims that Kale and Peterson have been removing images of Cummings and Bachman from the landing pages of music streaming platforms such as Spotify and Apple Music and replacing them with pictures of the cover band in an effort to boost sales of tickets for live performances. The suit additionally states the defendants have been using songs written by Cummings and Bachman to promote the cover band without obtaining proper licenses.

The "cover band"'s actions are alleged to have impeded both Cummings's and Bachman's own ability to book live performances in the United States and tarnished the band's legacy. The plaintiffs seek in excess of $20 million in damages as well as a court order directing Kale and Peterson to take corrective measures notifying the public and all venues where the cover band is playing with truthful advertising.

"With this lawsuit, Randy and I hope to set the record straight and protect fans from imposters trying to rewrite history," says Cummings. "Even after we're gone, the legacy of THE GUESS WHO will live on, and we want to make sure that legacy is restored and preserved truthfully."

Bachman adds: "Burton and I are the ones who wrote the songs and made the records. It's Burton's voice and my guitar playing on those albums. Anyone presenting and promoting themselves as THE GUESS WHO are clones who are ripping off our fans and tainting the legacy of the band. It's about time for the real story to come out."

Cummings and Bachman are represented by veteran entertainment attorneys Helen Yu and Henry Self of Yu Leseberg and James D. Weinberger of Fross Zelnick.

BLABBERMOUTH: THE GUESS WHO Members Burton Cummings And Randy Bachman Sue Band Using The Guess Who Name

'Fake Bullshit Shows': Guess Who Co-Founders Sue Ex-Bandmates

Helen Yu & Henry Self of Yu Leseberg and James D. Weinberger of Fross Zelnick represent The Guess Who Co-Founders who filed suit against Ex-Bandmates calling the current lineup a “cover band”

By Ethan Millman

Guess Who founding members Burton Cummings and Randy Bachman have sued fellow original members Jim Kale and Garry Peterson as well as the band itself, accusing them of misleading fans to believe that the current iteration of the group — which Bachman and Cummings have labeled as “little more than a cover band” — is the original Guess Who.

In a federal suit filed in Los Angeles on Monday and obtained by Rolling Stone, Bachman and Cummings allege that the current lineup — where Peterson is the only current member who was also in the band’s classic era — has used the band’s name, photos of the original lineup, and recordings that Bachman and Cummings performed on “to give the false impression that Plaintiffs are performing as part of the cover band.”

“They’ve taken mine and Randy’s history, the history of the Guess Who, and stolen it to market their cheap ticket sales in their fake bullshit shows,” Cummings tells Rolling Stone. “It takes away everybody’s legitimacy.”

The counts listed in the suit are false advertising, unfair competition, and violation of right of publicity, and Cummings and Bachman are seeking as much as $20 million in damages. 

Bachman and Cummings say they’ve struggled with the problem for years, but that it has further escalated in the past two years since the pandemic ended and the band hit the road again. Bachman says that he and Cummings — who plotted a tour together before the pandemic in 2020 — have wanted to tour as the Guess Who but that the dispute has made that impossible. 

Attorneys for Kale and Peterson did not immediately reply to a request for comment, but in a 2012 article in the Winnipeg Free Press, Kale said that “Cummings signed off on the name in 1977 … and he hasn’t stopped his pissing and moaning ever since. What the hell do you think I was going to do, start a scrapbook? Here I was with a whopping grade 10 education and I don’t have a trade and I’m too old for a paper route. I gotta make a living.”

The publication further reported that Kale said he’d give the name back if Cummings and Bachman paid him and Peterson. “I’ll have a band of trained monkeys out there just to piss him off,” he said at the time. “I’m prepared to be that petty … I’m really, really sick of it. I’d love to take the high road, but I’m not going to. I’m his karma.” 

Cummings sent cease-and-desist letters to Guess Who manager Randy Erwin in April and May, according to the suit, and he was allegedly told they would take immediate action, though that apparently didn’t happen. Cummings sent a separate cease-and-desist letter to the band’s attorney earlier this month and hadn’t gotten a response, per the suit.

The Guess Who record in the studio circa 1966 (left to right): Jim Kale, Burton Cummings, Garry Peterson, and Randy Bachman. MICHAEL OCHS ARCHIVES/GETTY IMAGES

“It’s been going on for a long, long time, and we hear from fans who say they spent money on tickets and [Cummings and I] weren’t there,” Bachman tells Rolling Stone. “Enough is enough. I get my kids seeing these ads asking me if I’m playing Park City, Utah, next week. The fans are getting ripped off over and over, and Burton and I lose because we can’t tour the Guess Who even though we want to. We wrote the music for this band and want to give it to the fans. The clones that are up there weren’t even alive when these were hits, it’s kind of a joke.”

The Guess Who were one of the most successful and celebrated bands in Canadian history. The band enjoyed its most fruitful period in the late 1960s and early 1970s, releasing the popular album American Woman and recording hits like the album’s title traqck alongside “These Eyes” and “No Time.” Bachman and Cummings were the songwriters on most of the band’s tracks. Bachman left at the height of the band’s fame in 1970 and founded the popular group Bachman-Turner Overdrive. Cummings left to pursue a solo career in 1975, at which point he said the group disbanded. 

The Guess Who’s original lineup of Cummings, Bachman, Kale, and Peterson played several reunion shows for more than three decades. According to the suit, while Kale played several reunion shows in the 1980s and another show in the early 2000s, he was removed from the band’s 2000-03 reunion tour just before it began. 

While infringement isn’t a listed claim in the suit, the dispute itself stems from a bitter decadeslong trademark issue. Kale, having left the group in 1972, formed new lineups of the band by 1977, two years after the Guess Who’s best-known era ended when Cummings left. Evidently, the Guess Who had never filed any trademarks over their name throughout their tenure, and in 1986, Kale filed a request and got the rights to the name himself. 

As the suit alleges, Kale “falsely misrepresented to the United States Patent and Trademark Office, among other things, that The Guess Who was first used in commerce for entertainment services in November 1977. But by that point, the Original TGW — which used the mark exclusively and continuously from 1965 through 1975 — had already disbanded.”

Cummings and Bachman claim to Rolling Stone that they recall Kale asking about using the name to perform with fellow Guess Who members Donnie McDougall and Kurt Winter in the 1970s, and that they were busy with their own projects at the time, but that they’d never spoken with Kale about trademarks. 

“The way Kale put it was he wanted to use the band’s name for a while. Randy was with BTO and I was carving out a solo career, so we both had moved on by then,” Cummings says. “We thought Kale playing with Donnie and Kurt, it wasn’t really the Guess Who, but it’s not a completely fake thing. Never was there a sniff in that conversation about him trademarking the name, never ever.”

Kale had organized his own tours with the band with a heavily rotating lineup from the 1980s onward, and by the late Eighties, Peterson had joined them. By 2005, per the suit, Kale signed the rights to the Guess Who trademark to partnership between him and Peterson, and the two applied for more trademarks through 2012. Since Kale secured the trademark, the band released several albums, among them 2023’s Plein D’Amour

Burton Cummings performs at New York's Sony Hall on Nov. 18, 2018. BOBBY BANK/GETTY IMAGES

By 2016, Kale had retired from the band, leaving Peterson as the sole original member left. As Cummings and Bachman allege, Peterson plays infrequently with the band, leaving some shows with not a single original Guess Who member. Legacy rock bands touring with just a small link to their glory days is common on the nostalgia circuit, but Bachman and Cummings say having just the original rhythm section without the key songwriters onstage — or more notably, no one at all from the original group — is extreme. 

“It’s really tainted our legacy; it’s tarnished it,” Bachman says. “[Peterson] can be replaced by a drum machine; you can’t replace Burton Cummings’ voice — it’s the greatest rock voice out of Canada. My guitar playing was a one-of-a-kind thing I developed as a kid in Winnipeg. You can’t replace that, and if you do, why would you want to replace it when you can have the real thing?”

Cummings similarly says the band couldn’t legitimately call themselves the Guess Who with no members beyond Peterson. “He’s just the drummer; he didn’t write the songs. The only song Kale and Peterson are listed on is ‘American Woman,’ and that’s because it was the hippie days and the song was improvised onstage, so we thought, ‘We did it onstage, let’s put their names underneath.’”

Along with using the original band’s images and recordings to advertise shows, Bachman and Cummings allege that the defendants replaced the original band’s pictures on streaming services including Spotify and Apple Music with the new group “for the purpose of implying that the Cover Band is the Original TGW in an effort to boost the Cover Band’s ticket sales for live performances and to give the false impression that Plaintiffs are performing as part of the Cover Band or have an affiliation with the Cover Band.

“These artist pages intermingle music by the Original TGW with music by the Cover Band, and Defendants in some cases replaced photographs of the Original TGW members with photographs of the Cover Band’s members to further sow confusion that they are the same as the Original TGW,” the suit alleged. “This intermingling of music and use of the Cover Band’s photographs creates the false and misleading impression that the music all comes from the same source.”

While not listed in the suit, an attorney representing Cummings and Bachman tells Rolling Stone that the new band allegedly failed to obtain proper licenses over the Guess Who’s music that Cummings wrote, which is overseen by his music publisher Shillelagh Music. The attorney said they were exploring a separate potential claim on those allegations as well.

The suit points to several ads the band shared online for upcoming shows in 2023 and 2024, alleging that the group “impliedly attributes to the Cover Band many of the Original TGW’s hit songs, such as ‘Shakin’ All Over’ and ‘American Woman,’ despite the fact that members of the Original TGW originally wrote, recorded and released those songs.”

The band further alleged that old pictures the band shared on its Facebook page that included members of the original Guess Who “implied that Plaintiffs and other members of the Original TGW are involved with the Cover Band.” The suit shared several screenshots from Facebook of fans who said they felt “duped” over the new band. 

Cummings and Bachman say they hope to resolve the issue and get back in control of their musical legacy. “The ideal solution is that Peterson says he’ll retire and we pay him a percentage off the top, and we can lease the name forever or we buy it outright and we’re free to go on,” Bachman says.

“They should start calling themselves a cover band,” Cummings says. “The first thing they have to do is stop implying that they are the original band. They have to stop implying that they’re the guys that made the records. We’ve sent so many cease and desists, and now we’re taking action because they basically give us the finger.”

ROLLING STONE: ‘Fake Bullshit Shows’: Guess Who Co-Founders Sue Ex-Bandmates

Are Major Labels Cooling On Viral Artists?

After years of paying big for songs going viral on social media, labels' strategies may be shifting.

BY ELIAS LEIGHT

On Feb. 4, the rapper Superstar Pride posted a 19-second clip to TikTok of a somber song called “Painting Pictures.” He was basically unknown — with less than 1,000 on-demand streams in the U.S. in January, according to Luminate — but TikTok is famous for its ability to help newcomers attract eyeballs. The unadorned clip, just a rapper and a microphone marooned on a tennis court, quickly passed 1 million views on the app, and the week ending Feb. 9, on-demand streams of “Painting Pictures” leapt from negligible to over 130,000. Pride posted another popular video eight days later; the following week, on-demand streams ballooned to more than 4 million.

“There was this crazy conversion to streaming,” says one senior label executive. “[Pride] made the rounds; every label was talking to him.” But in the end, the rapper announced that he was staying with United Masters, which initially distributed the single.

Some artists prefer the independent route. “[Superstar Pride’s success] is just another example of an independent artist finding tremendous success without the need to give up his rights… to a record company,” United Masters’ Steve Stoute told Billboard in March. (The rapper’s path was also complicated by the fact that the Faith Evans sample underpinning “Painting Pictures” wasn’t cleared initially.) Still, some in the music industry saw this episode as a demonstration of the major labels’ more cautious approach to viral phenomena. 

“Three or four years ago, if that bidding war had happened, it undoubtedly would have come to fruition,” the senior executive says — somebody would have made the rapper an offer that was too big to turn down. In 2023, however, “some labels are disillusioned with their viral pickups,” according to one music attorney who spoke on the condition of anonymity. “There have been a lot of losses. Buyers are going to be a little more deliberate.”

For several years, the mainstream music industry appeared fixated on signing acts with viral momentum. During interviews, executives described the process of combing through heaps of song and artist data from streaming and social media platforms, especially TikTok, identifying tracks with hockey stick graphs — numbers racing up and to the right — and scurrying to lock in a deal before their competitors. Privately, some expressed surprise that their job seemed similar to stock trading, while others criticized this signing strategy as basically buying up market share but foregoing the tough work of artist development.

Labels have been aware of social media’s power to drive wild surges of interest in songs for more than a decade — at least since Psy‘s “Gangnam Style” in 2012 and Baauer‘s “Harlem Shake” in 2013, if not before. In the years since, social media and streaming platforms have become far more potent, and labels invested heavily in honing their research, hiring data whizzes to develop tools that scrape these platforms top to bottom.

Every big label had access to the same pool of information from the social media partners, more or less, so speedy outreach to artists was essential. Even so, bidding wars were common. Especially in 2019, 2020 and 2021, “it felt like every single day another artist signed a deal that was a gazillion dollars,” says another music industry lawyer who requested anonymity to speak candidly. And in the mad rush to beat out the next label, the song or artist being signed sometimes seemed secondary to the data. “People are spending huge on sound effect records,” one senior executive grumbled in 2020. 

The checks were big, but so were some of the hits — none more so than Lil Nas X’s “Old Town Road,” an early beneficiary of a TikTok craze that went on to become the longest-running No. 1 in Billboard Hot 100 history. Still, even with a massive supply of data, forecasting the future remained notoriously difficult. Months of robust streaming for one single may say nothing about the fate of the artist’s follow-up. 

Despite artists’ and labels’ best efforts, it’s now standard to hear that engineering a trend on TikTok is about as likely as buying the winning lottery ticket from the local corner store. And it’s a lottery that appears to have diminishing returns: Viral trends in 2022 did not translate to streaming platforms as effectively as they did in 2020. “All you can do is drop music consistently — and pray,” says another senior executive at a major.

Taking these factors into account, entertainment attorneys say the industry is  starting to look more carefully at viral phenomena. “There’s a lot of viral stuff now that doesn’t get as much attention as it did a year or year-and-a-half ago,” says Leon Morabia, an associate at Mark Music and Media Law. “A lot of things that should’ve been signed to single deals, labels signed to record deals, and they ended up having to replicate the success and it was virtually impossible. And so they ended up with all these artists on their rosters that they had to service that weren’t actually more than a song. It was bad.”

“The market has been correcting,” adds Helen Yu, founder of the music law firm Yu Leseberg. Labels “are backing off in terms of just chasing a number. At some point, it’s coming back to recognition of talent.”

That could be why music lawyers are noticing a new set of behaviors. “For a while there was a lot of signing going on sight unseen,” Morabia says. (The pandemic temporarily made this a necessity, but the need for speed meant the practice continued.) “I see a return to wanting to meet artists in person,” Morabia continues. “I’m hearing questions — ‘Can we meet the kid?’ ‘Can you send us the unreleased music?’ — much more than I did before.”

John Frankenheimer, chair of the music industry practice at Loeb & Loeb, is a veteran lawyer who jokes he’s “been doing this since dinosaurs ruled the earth.” “Opportunities like this always create a frenzy because people are curious to see how they can grasp the latest lightning rod,” he says. “Then everybody has to take a deep breath and start looking at this stuff a little more closely.”

BILLBOARD MAGAZINE: Are Major Labels Cooling On Viral Artists?

Helen Yu Speaks at the Music Biz Annual Conference

The Music Biz Annual Conference took downtown Nashville by storm last week (May 15-18), continuing its legacy as a hub of inspiration and collaboration in the music industry for over six decades. Industry executives gathered to connect, collaborate, and share valuable insights.

Helen Yu was featured as a speaker on the “Music & Money: What’s Boomin & How to Get Paid in Music” panel, hosted by Sound Royalties. She spoke on the considerable uptick in catalog purchases over the past few years & where the market is today. 

 Helen was also highlighted as a Thought Leader at the Allyship Roundtable “Diversity In The Music Industry,” and led a meaningful discussion on fostering diversity and inclusivity within the music industry.

This week In the Hot Seat with Larry LeBlanc: Helen Yu, principal attorney, Yu Leseberg, A Professional Law Corporation.

What do clients mostly come to you for?

Oh my gosh. Everything. I’m a talent-based lawyer so I’m on the side of artists. We are usually doing things like management agreements, recording agreements, and publishing deals. All kinds of licensing. Brand and sponsor deals, merch deals. Basically, the same type of things.

How much staff work at the firm?

We have 7 people. We have three lawyers. We have two support staff. We have an IT person. We are in an office at the corner of Hollywood and Vine (The Broadway Hollywood Building at 1645 North Vine Street). We are catty-corner (diagonally opposite) from Capitol Records. It is a 1923 art deco Empire building. A historic Hollywood landmark. They refurbished the building, and they built all of these amazing lofts.

After nearly three decades of legal work what surprises you these days?

What surprises me is the number of people–producers—that are curators of tracks, and not creators. Young producers sometimes will get tracks from other producers that created the underlying musical bed. People will bounce files. Germany to the UK, wherever, Mexico, anywhere.

What ends up happening is that the folder of the producer that has the track, even though the artist is cutting in the room with that producer, that producer may have acquired that track, curated that track, or received that track from somebody else. From across the country, across the world, and then, maybe, added some things. Maybe added a drum overlay or added some instrumentation. But the basis of the musical bed is from somebody else. When I go out, and make a deal for the artist, even though my artist was only in with the one producer that had access to the artist, I’ve got two, three, four people on the track sometimes, producers on the track. That happens quite often.

How much time do you spend drafting contracts?

A lot of time. A lot of time, and with all of the digital streaming, the volume of work has increased tremendously. Back in the day when I first started, when I was working at Virgin, the (release) cycles were very different. You had singles that were going to come out, and you had albums. All of those albums had to be completed; all of the label copy and all of the clearances done. You had to be done a minimum of three to four months ahead of time. Then you had to get the product ready. You had to get it manufactured. You had to get it shipped. You had to get it delivered. You had all of these distributors. You had to have stock in the stores. All of that in terms of a very long lead time, and the production, the supply chain, and distribution.

So many pop and hip-hop songs today are co-written by a team of collaborators. And then someone else came in later, and there are six names attached to the song. What is the state now when you have 5 or 6 songwriters or producers involved? With producers putting together a track, then working with songwriters and artists, it often comes down to who did what? What’s the publishing and recording split? Is it still kind of crazy?

It can be. It depends on who the players are. There’s definitely an art to figuring out who is writing, who’s on the song, and who did what. I don’t think there’s a one-shoe-fits-all answer. If you kind of know the personalities, and the backgrounds, with all of your music knowledge, you can usually make people come to see, come to understand.

You started your practice servicing the hip-hop and rap, and Latin communities. Why? Because these genres were being underserviced by the legal community?

Yeah, I think so, Yeah, I think that is really what it is. They were underserviced. They are minorities. They needed somebody that was really going to look at them, and that had the requisite expertise to take their matters seriously.

Your parents came to Los Angeles from South Korea in the 1960s to attend graduate school at the University of Southern California?

Yep. My mom went to law school, and she and my dad ran various businesses. A lot of real estate, real estate investment, accounting, and a trucking company. They were entrepeurials.

Where in South Korea are they from?

Seoul.

Have you been to South Korea?

I have.

Being born and raised in Los Angeles did you feel like a fish out of water there?

No. You know what is amazing about it is that the buildings, the architecture, the public art, the styling, the food, and the fashion are much further along than here in the United States. Because after the war they had such a big growth spurt. They had nothing, and they had to use their ingenuity, and resiliency to rebuild that country. So, when you go there, it’s like looking at these beautiful buildings that you see in Singapore or somewhere like that. Each building has public art or sculpture, Everything is very designed, and styled. That is really important to them.

You started off at Enigma in the publicity department.

I started out with an internship, and I did whatever they wanted me to do: Answer phones, box stuff up, called retail stores. Back then, we’d do a lot of data gathering by calling retailers to find out what records were selling. When I started there, the internet didn’t exist. There wasn’t a lot of competing media.

After college, you worked in private practice at the notable Los Angeles entertainment firm Cohen & Cohen under the mentorship of Martin “Mutt” Cohen. The law practice primarily dealt with music and copyright matters. How did you come to meet the great Martin Cohen?

I took a class after I had graduated from law school on music publishing, and he taught the class. Then I became the TA (teaching assistant). I couldn’t afford to take the class, and he needed a TA. I said, “Okay. So can I take your class?” And if I assisted him, I could take the class.

Why study music publishing, which I and others refer to as “the Dark Arts?” Most law graduates seek out other more attractive areas of entertainment.

I really wanted to know about music publishing. I didn’t know much about it. The only thing that I knew was that it had to do with royalties and income streams. I knew that was important. I didn’t know much else about it. It was very interesting.

TikTok is not only nurturing new talent and new releases, but it has become a factor in returning old songs to the forefront, boosting the value of music catalogs, and new releases as well.

It is an important platform in music. It is an important discovery platform. It is an important promotional platform. Music is a real part of their business. They need to be cognizant of that, and figure out a way to share and compensate, not only the labels, but also various artists. I think that something that is going to be a process over time that they are going to have to get used to because nobody ever thought that TikTok would be as important as it is. But I think to try to put a hammer down on them, it’s not going to be effective.

You have worked with estates in recovering copyright revenues for heirs - Including Rolan Feld, the son of T, Rex frontman Marc Bolan.  A lawsuit in California federal court sought a declaration that Rolan was the sole owner of many of his father’s famous T. Rex/Marc Bolan songs like “Bang a Gong (Get It On). The defendant, Westminster Music Ltd., doing business in the U.S. as Essex Music International, objected.

What happened in that case?

I was able to get all of the U.S. copyrights back.

The copyrights were held in a separate umbrella company in the U.S.?

They had Essex and The Richmond Orgazination (TRO), but I got all of the U.S. copyrights back. Basically, it was a 40-year fight for him (Rolan Feld). I was very proud of myself. I worked really hard on that. I probably never had a more complicated brain teaser case than that. Many lawyers that I respected, who I considered experts in the business, and who were even senior to me had tried over decades. Now I’m getting along being one of the senior people

When you opened Yu Leseberg in 2010 what were your clients looking to you for?

They wanted guidance in terms of publishing. How that monetizes. What the best deals were. How that networks because that is really the mystery of what we talked about. You talk about “the dark arts.” Everybody knows that it’s money. Nobody knows exactly how it (music publishing) monetizes or how it should be monetized. That was one of the clear areas of expertise that I had and still continue to have.

CELEBRITYACCESS: This week in the Hot Seat with Larry LeBlanc: Helen Yu, principal attorney, Yu Leseberg A Professional Law Coporation.

Why Spotify and Apple Music haven't pulled Kanye West's songs

“Is there an actual legal reason to do a takedown on his music? I don’t think so. The hate speech is not in his music. You don’t like this person? Don’t listen to his music. Don’t support him. Don’t let him make money.”

HELEN YU, ESQ

BY WENDY LEE, STAFF WRITER / OCT. 26, 2022 A week after Endeavor Chief Executive Ari Emanuel called for businesses to cut ties with the artist formerly known as Kanye West after his antisemitic remarks, companies such as Adidas and the Gap stopped working with him. But others, including streamers Apple Music, Spotify and Amazon Music, still feature Ye’s music on their playlists. Apple Music and Tidal, which also streams West’s music, did not respond to a request for comment. Amazon Music declined to comment. But industry analysts say the decision to take down Ye’s music is complicated by several factors, including contract requirements streamers may have with record labels and publishers, free speech considerations and whether it is appropriate to take action against an artist’s behavior outside of their music.

LA TIMES: Why Spotify and Apple Music haven't pulled Kanye West's songs

Billboard Names Helen Yu of Yu Leseberg As A Top Lawyer For 2022

“I am once again honored to be named by Billboard for this acknowledgement. As a minority woman attorney in the music business, let’s just say, I still stand out in just about every room I walk into. In the early days, at times it was intimidating and lonely with ‘no tribe.’  As they say… it only made me stronger & appreciate my seat at the table.  My commitment to helping artist’s and championing inclusion continues as my life’s passion.” - Helen Yu, Esq.

Billboard Names Helen Yu of Yu Leseberg As A Top Music Lawyer for 2020

July 27, 2020 (Los Angeles, CA) – Helen Yu, Principal of Yu Lesberg, Entertainment Attorney and music advocate is named to Billboard’s Top Music Lawyers 2020 (https://bit.ly/3hxZky6). Helen Yu’s inclusion on Billboard’s Top Lawyers list reinforces recognition of her successful legal career spanning over twenty-five years in the entertainment industry.

“I’m honored to be recognized by Billboard on this elite list of legal music industry attorneys.  I am humbled by Billboard for recognizing my acumen, hard work, commitment to my clients and overall success. It’s a broad landscape.” said Yu.  “I take pride in advocating for the music and entertainment community.  Being acknowledged for what I am passionate about and dedicated to in my career to is a true honor.”

Whether its recovering record setting copyright estates on behalf of heirs, such as T. Rex/Marc Bolan, Jimmy Holiday.  Helen Yu has been a consistent trailblazer in music business history.

During her illustrious career, she has executed deals resulting in billions of sales, downloads and streams and numerous #1 chart-topping hits, all while maintaining a firm stance on advocacy for artists, songwriters, producers and music companies she proudly represents.  Helen is known for her vigorous negotiations on her clients’ behalves and strategizing architectural business moves. Helen Yu’s commitment and tenacity are unmatched.

Early in her career, Helen Yu served as the legal force behind producers and songwriters for superstar acts including Tupac, Post Malone, Fifth Harmony, Black Eyed Peas, Fergie, will.i.am, Big Sean, Tyga, 2 Chainz, Migos, Junior Mafia, Britney Spears, Drake, Wiz Khalifa, NSYNC, Justin Timberlake,  Fifth Harmony, Back Street Boys, Mary J. Blige, Busta Rhymes, Janet Jackson, will.iam, Fergie and P. Diddy.  Helen Yu has also been on the forefront as a legal eagle moving hip-hop’s culture forward for the past 25 years among many in her legal representation of:  Ty Dolla $ign, YG, Mustard, Snoop, BAS, as well representing some of the most prominent Latin stars of today and yesteryear:  Joan Sebastian, Gerardo Ortiz, Paulo Londra, and Silent Giant Entertainment. 

TheSource: “Music Attorney Helen Yu Talks Music Business in the Age of COVID-19”

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Interview By: Rhett Butler

(https://thesource.com/2020/06/26/music-attorney-helen-yu-talks-music-business-in-the-age-of-covid-19/)

Date: June 26, 2020

With the dual pandemics of COVID-19 and systemic racism both on everyone’s collective radar, music creatives are operating in a new space.

Helen Yu Leseberg, the principal attorney at Yu Leseberg, is an advocate of artists, songwriters, producers, and creative talent in the entertainment industry.

“I’m a minority, i’m a woman of color, i’m Asian, and those are definitely challenges. But it just drives you. For me, I never looked at it as a barrier. Because if I really thought about how many succesful Asian music attorneys are in the business representing the talent side; it would just be me (laughs).

“There might be little pockets of people coming up here and there. But if I looked at it as being white male dominated, insider’s business, I just wouldn’t have done it. You just do what you do, have the faith in yourself and do better work than your colleagues. You don’t do equal work, you do better work.”

ADDRESSING CHALLENGES

Yu also founded North Hudson Music, LLC, a finely-curated music publishing administration company whose clients include Tupac, Robin Thicke, Estelle, YG, and many others.

“The hardest part for everybody, with the front line artist about 75% of their income probably comes from touring. It’s been difficult because everything’s cancelled.

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“Some things are getting rescheduled but even the things that are getting rescheduled, like our European dates, are getting rescheduled again. Everybody knows that nothing is going to happen until 2021 sometime. It’s a very big hit in the income.”

Decades of experience have made Ms. Helen Yu Leseberg a noted authority on entertainment business strategies and contract negotiation. This background has made Ms. Yu Leseberg a skilled navigator of the challenges and nuances faced by artists in the 21st century.

FORCED EVOLUTION?

“I don’t think COVID-19 will change the industry forever. This is just my opinion, I think it is just something interim. I think the artists that are going through it now on a personal level, this has been helpful for them in terms of their own personal finances.”

Yu knows that success can breed complacency when evaluating your spending habits and that might have been the blessing in disguise with COVID-19.

“When you’re an artist having a lot of success, especially if you have big shows on the radio, that means that you’re touring, your live performances have increased which means you’re making a lot of money and when you’re in the thick of a very successful run the money starts pouring in, more money that you ever thought and some artists spend like there’s no tomorrow.”

“They keep thinking i’m on a roll. I think its a way of resetting and figuring out a personal reserve. But in terms of how they operate in the music business in general, I think we are going to come out stronger and better. Shows and live performances, the desire to have that person-to-person connection in a live setting is going to grow even stronger.”

In response to these rapidly changing waters, Ms. Yu Leseberg’s focus has expanded to include brand marketing, technological innovation, worldwide publishing, lucrative licensing deals, and merchandising.

In 2014, under Ms. Yu Leseberg’s leadership, Yu Leseberg negotiated and lawyered more charting singles on the Billboard Hot 100 and Hot R & B 100 than any other law firm in the entertainment industry.

“We’ve had a couple clients participate in apps and online events and the quality isn’t there. It didn’t stop them but the experience for the fans isn’t there. If you want the fans to have a real experience then you have to figure out the technical issues.

THE TRAVIS SCOTT EFFECT

Fortnite and Travis Scott presented Astronomical back on April 23-25. Fans had a chance to “blast off into a one of a kind musical journey featuring Travis Scott and the world premiere of a brand new track”.

It was billed as an other-worldly experience inspired by Cactus Jack’s creations, built from the ground up in Fortnite.

“I think Travis Scott’s Fortnite event was amazing. One thing that I do know over the years in general in terms of music, because music moves culture so much, even when promoters have done deals with our artists and they’ve also taken the performance for a particular show but they’ve also gotten the broadcast or simulcast rights.

“Its a very interesting crossroads (concerts and gaming) because we do know that gaming on a subscription or a per-admittance fee basis is extremely successful.”

However, Yu sees limitations to certain aspects of the technology meets music intersectionality.

“About ten years ago they were trying to do pay-per-view. What I notice is that people are not willing to pay money for that concert experience. They may pay money for a stream but in terms of the same similar model of paying for ticket and “entering” a venue, its not going to transition. There is something about being around an artist with a crowd of people. Its not going to be a major revenue source.”

MUSIC CARES

In addition, Yu sees the music industry lending a helping hand during these times of extreme trauma.

“One label head actually called one of my managers and said, ‘look if you guys need any money, any advance, anything to get through this, come to us.’ I’m acually proud of the music business that they’re not completely exploitive (laughs).”

“Music has always influenced culture. You used to have musicians that had the natural sister businesses. A lot of musicians are really good visual artists like digital illustrators. A lot of them are really good chefs because that creative energy basically transforms into different types of media and also their brand.”

With technology aiding artists during this rough time, Yu looks at what is working and is hopeful that younger generations will keep oiling the wheel of success for artists of today and yesteryear.

“This TikTok thing. Its bringing old songs back to the forefront. In fact we had two songs that weren’t super legacy songs and it brought them back. I think its going to help music catalogues and new releases as well.

“I think its great for younger audiences to get familiar with older music. For the younger generation they don’t even need access to the physical products, the records, they can just get it over these new means.”

Most Streamed Albums of Last Year

As they say… it takes a village. In that spirit, Yu Leseberg proudly announces our contributions in negotiating legal agreements for songs contained on one-third of Billboard’s Top 10 most streamed albums of the past year, as noted in a recent New York Times article.

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Scorpion by Drake - named the most popular album of the year, according to Nielsen Music.

Beerbongs & Bentleys by Post Malone - the artist’s first Number One, Grammy-nominated for Album of the Year, and tied for the RIAA’s top-selling album of 2018.

Culture II by Migos - which entered the Billboard 200 at Number One, also tied for the RIAA’s top selling honors of 2018.

We congratulate our clients.  May they have an even brighter 2019.

"I Want Your Job": Helen Yu featured in UPROXX's Music Industry Interview Series

Helen Yu, Esq. in her Hollywood office: "You don’t choose music, music chooses you."

Helen Yu, Esq. in her Hollywood office: "You don’t choose music, music chooses you."

Interview by Caitlin White of UPROXX.

Helen Yu Leseberg describes herself first and foremost as an advocate. As the found of her own entertainment law firm, Yu Leseberg, her priority is to serve and protect the legal well-being of “artists, songwriters, producers, and creative talent in the entertainment industry.” If anyone knows how difficult it might be to get artists to take care of and be familiar with their own legal rights, it’s Helen, who works at explaining high-level, analytic concepts to some of the most creative and non-linear artists currently working.

After an early stint as a high school intern for the now-defunct indie label Enigma Records, Yu Leseberg realized she could pair her love of the arts with her family’s mandate that she go to law school — and her career in entertainment law was born. Music law is just as complicated and unique as the rest of the industry, and in our conversation below she unpacks the challenges and considerations that go into working in the entertainment law field. Her final note resonates most: You don’t choose music, music chooses you.

How did you end up in your current role? What was your trajectory?

I always loved music and I started as a musician. I played keyboard and I was in a band in high school. Being in a band and being in music, of course I loved going to shows, and in high school I was able to get an internship at a label called Enigma Records. It was really early to start, I didn’t drive, I was 15, my mom would dropped me off. That’s how I started, and this label was an independent label and it was very cool. It was two brothers that owned it and they had all the departments there — radio, retail, distribution and finance. Everything was there. So I started off there in publicity. I learned working with a record company that way, and I did whatever they wanted me to do: answer phones, box stuff up, called stores. Back then we’d do a lot of data gathering by calling retailers to find out what records were selling. When I started in music for that first job, we didn’t have a lot of competing media. The internet didn’t exist. I’m surprised that millennials still want to work in the music industry, because there’s so many cooler jobs. But I started out with an internship, and most of my friends that work in the business almost all started with an internship.

So you met the Engima records guys at a show?

I was really lucky because I lived in LA and the entertainment industry is a cottage business here for us. The two guys that owned the label lived in my neighborhood. I was in a band and… I didn’t look like the other kids in the neighborhood. So I stood out, so they asked me ‘Hey, do you want to be an intern?’ And I didn’t know what that was, but I was like ‘Yeah!’

How did you move from working with a label into the law side of things?

I wanted to be a musician and be in a band, to have a creative career. But my family really discouraged it, because they thought that it was not a very stable career path. They wanted me to be a lawyer because they felt I had a higher likelihood of having a steady living. At the record company they had a lawyer so I had already thought ‘hmmm.’ The lawyer would come in and do things every once in awhile.

And at the time I was taking driving lessons — it’s funny, you never know where the inspiration is going to come from — I was learning how to finally drive so my mom wouldn’t have to continue to drive me down there anymore. This older hippie gentleman was my instructor, and he asked me ‘What do you want to be when you grow up?’ I told him I wanted to be in a band but my parents wanted me to be a lawyer. And he said ‘Well you know, there’s lawyers that do that.’ And I said ‘Yeah, you’re right, there’s lawyers that come in! They handle the musicians and all the stuff for the legal side. I think that really was it, it was a way to contribute to the arts and still kind of satisfy what my parents wanted.

Can you briefly explain what your main role is as an entertainment lawyer?

I’ve worked both in-house at record companies, and I now work in what we call private practice. I own my own firm now, and I’ve worked for other firms in the past. But in private practice mainly I represent talent. Meaning that I represent the artists and we negotiate their recording agreements, if they’re getting signed to a record company, whether it’s Universal, or whoever, we negotiate those recording agreements, we negotiate the publishing deals, we negotiate the tour agreements if they’re going out for live concerts, live tours. We oversee and master use and synchronization licensing.

Anytime you hear songs being used in television shows and in films, we help oversee that. Sometimes we directly license that if they don’t have a publisher, generally that’s the music publisher. We handle endorsement deals, where maybe Tanqueray or Samsung might want to get into business to have an artist as their spokesperson or to do commercial endorsements with that artist, we handle that. Any type of general releases, if they’re being interviewed on television or that kind of thing, we set up all their corporations, their personal loan-outs to render services to third parties. We do almost everything. But that’s generally what we do on a day-to-day basis for the artist.

What kind of skills do you think are good for someone who might be thinking about a job in music law?

You have to be very detail-oriented. You have to have a very high level of reading comprehension. You have to be a good writer, and be a good draft person. Those are the technical skills you need. The difference between and “and” and a “or” something in a sentence is huge. You can’t say “this or that” or “this and that,” the difference is enormous. If you miss one zero it’s the difference between 10,000 and 1,000. You can’t make mistakes, so you have to check and you have to re-check and you have to be very detail-oriented. Even where you put your punctuation, where does that comma go in that sentence can make the sentence have a different meaning.

How is music law different from practicing other kinds of law?

Music law is like being on a different planet. It’s a different skill set. It’s almost like, it’s contracts, it’s copyright, it’s intellectual property, but there’s so many things that are custom and practiced in the business in the way things are done that are so unique to the business it’s almost like a trade. You can’t really graduate from law school and then just start being a music lawyer. Because there’s so many things that you don’t know. You can’t possibly learn, even if you read about it. It’s literally analogous to going and having an apprenticeship, becoming a journeyman or being an electrician or something.

How did you handle that transition?

I had been able to get an internship during law school at Motown Records. And then once I graduated I was able to get a job working in the legal department at Virgin Records. In a very low-level position there in the legal department, and I just started learning, kind of from the bottom.

What do you think the hardest part of your job is?

The hardest part of my job, honestly, is number one managing the expectations of the clients. It’s hard dealing with talent, especially high-level talent. You have to be able to deal with a certain type of personality, because artists are unusual. They’re temperamental. They think in a very non-linear terms, and you have to be able to explain very linear, analytical, difficult concepts to people who are creative who naturally think in non-linear terms. The better of an artist they are, the less linear of a thinking pattern they have. [Laughs] Then, there’s also the fierce competition. There’s a lot of competition, even among the attorneys themselves. There’s ego, there’s all of that stuff. It’s an extremely competitive field.

On the other end of the spectrum, what is one of the most triumphant moments in your career?

There’s so many… I don’t know if I have one watershed moment that I feel is really the pinnacle. But maybe one of the most difficult things I’ve done is I resolved an incredibly important and difficult copyright case that was multi-jurisdictional that no one had been able to solve and resolve with a famous UK rockstar for almost forty years. Many lawyers had come before me and tried over an almost forty year period. There was a BBC documentary about it, and I was able to resolve it. It was pretty amazing.

What advice do you have for someone who might be looking to get into music law?

If you want to get into music law, stay the course. Be dedicated to it. When you go to law school and graduate, your first job leads to your second job leads to your third job etc. So if you go to school and you’ve got all these student loans — it’s expensive because it’s graduate school — it may take you longer to land that first job in music and entertainment, but you’ve got to say the course. If you take a job at this bankruptcy firm thinking you’re going going to switch later, and it’s just a job for now, it’s not going to happen. Because when you go to get that music job, they’re going to ask what experience you have. So you’ll start going down this other path. You’ve got to stay really passionate and stay the course. Music is a community and I think it’s a great community to be part of because it is about passion. This is one of these fields… where it chooses you. Music chooses you, you don’t choose music.

Learn more about Helen’s entertainment and music law firm Yu Leseberg here.